LINKS simulations are sophisticated, customizable, team-based, integrative competitive simulations for undergraduate, MBA, and EMBA courses and for corporate education programs. Since 1999, the LINKS simulations portfolio has evolved to include 19 enterprise management, marketing, services, and supply chain management simulations.
LINKS industries may have as many as eight competing teams (four to six firms per industry are typical), with simultaneous parallel industries accommodating larger class sizes.
In LINKS, students are challenged to craft and execute a competitive strategy to improve the long-run performance and profitability of their firms.
LINKS is designed to be amenable to contraction, expansion, and customization to fit a wide range of instructional needs and application contexts. This flexibility is provided via instructor-optional switches embedded within a single software platform. Alternative scenario files are available with pre-wired versions of these switches already in place. The same underlying software engine drives all LINKS variants.
LINKS is a web-based, online simulation. There’s no software to download/install. Students and instructors use their favorite web-browsers to interact with LINKS, to input new decisions and to access results. Chapman and Associates administers LINKS for instructors, so LINKS instructors can focus their teaching efforts on their students without worrying about simulation administration logistics.
The LINKS simulation portfolio is distributed by Chapman and Associates. Instructors are invited to contact Randy Chapman (Chapman@LINKS-simulations.com) with all questions related to billing, course registration and sign-up, customer support, instructor support, and technical support.
Randy Chapman provides direct-from-the-author support to instructors throughout LINKS events. The author's on-going R&D efforts continue to enhance the underlying LINKS simulation portfolio and asset-base. Contact Randy Chapman (Chapman@LINKS-simulations.com) with all LINKS questions.
The LINKS website provides convenient access to a rich array of pre-event and within-event LINKS resources. In addition to (password-protected) instructor resources, the LINKS website includes these resources to support LINKS students:
Pre-Event
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Within and Throughout Events |
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extensive categorized LINKS FAQs
(frequently-asked questions)
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self-paced LINKS-specific tutorials keyed to
specific financial and operating reports and management issues
that arise in LINKS
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optional LINKS exercises that may be used by the
LINKS instructor at various points during LINKS events
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access to categorized freely-accessible
internet-based readings organized by LINKS simulation variant
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