LINKS is a sophisticated, team-based, state-of-the-art, large-scale, competitive management simulation designed in a modular fashion to permit application in a variety of educational/instructional contexts. Enterprise management, marketing, services, and supply chain management LINKS simulation variants exist.
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LINKS industries may have as many as eight competing
teams (four to six firms per industry are typical), with
simultaneous parallel industries accommodating larger class sizes.
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In
LINKS, students are challenged to craft and execute a competitive
strategy to improve the long-run performance and profitability of
their firms.
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LINKS
is designed to be amenable to contraction, expansion, and
customization to fit a wide range of instructional needs and
application contexts. This flexibility is provided via
instructor-optional switches embedded within a single software
platform. Alternative scenario files are available with “pre-wired”
versions of these switches already in place. The same underlying
software engine drives all LINKS variants.
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LINKS is a
web-based, online simulation. There’s no software to
download/install. Students and instructors use their favorite
web-browsers to interact with LINKS, to input new decisions and to
access results. Chapman and Associates administers LINKS for
instructors, so LINKS instructors can focus their teaching efforts
on their students without worrying about simulation administration
logistics.
The LINKS simulation portfolio is distributed by Chapman and Associates.
Instructors are invited to contact Randy Chapman (Chapman@ChapmanRG.com)
with all questions related to billing, course registration and
sign-up, customer support, instructor support, and technical support.
Randy Chapman
provides direct-from-the-author support to instructors throughout
LINKS events. The author's on-going R&D efforts continue to enhance
the underlying LINKS simulation portfolio and asset-base. Contact
Randy Chapman (Chapman@ChapmanRG.com)
with all LINKS questions.
The
LINKS website provides convenient access to a rich array of pre-event
and within-event LINKS resources. In addition to (password-protected)
instructor resources, the LINKS website includes these resources to
support LINKS students:
Pre-Event
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Within and Throughout Events |
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extensive categorized LINKS FAQs
(frequently-asked questions)
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self-paced LINKS-specific tutorials keyed to
specific financial and operating reports and management issues
that arise in LINKS
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optional LINKS exercises that may be used by the
LINKS instructor at various points during LINKS events
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access to categorized freely-accessible
internet-based readings organized by LINKS simulation variant
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