What Is LINKS?

LINKS simulations are sophisticated, customizable, team-based, integrative competitive simulations for undergraduate, MBA, and EMBA courses and for corporate education programs.  Since 1999, the LINKS simulations portfolio has evolved to include 19 enterprise management, marketing, services, and supply chain management simulations.

  • LINKS industries may have as many as eight competing teams (four to six firms per industry are typical), with simultaneous parallel industries accommodating larger class sizes.

  • In LINKS, students are challenged to craft and execute a competitive strategy to improve the long-run performance and profitability of their firms.

  • LINKS is designed to be amenable to contraction, expansion, and customization to fit a wide range of instructional needs and application contexts.  This flexibility is provided via instructor-optional switches embedded within a single software platform.  Alternative scenario files are available with pre-wired versions of these switches already in place.  The same underlying software engine drives all LINKS variants.

  • LINKS is a web-based, online simulation.  There’s no software to download/install.  Students and instructors use their favorite web-browsers to interact with LINKS, to input new decisions and to access results.  Chapman and Associates administers LINKS for instructors, so LINKS instructors can focus their teaching efforts on their students without worrying about simulation administration logistics.

The LINKS simulation portfolio is distributed by Chapman and Associates.  Instructors are invited to contact Randy Chapman (Chapman@LINKS-simulations.com) with all questions related to billing, course registration and sign-up, customer support, instructor support, and technical support.

Randy Chapman provides direct-from-the-author support to instructors throughout LINKS events.  The author's on-going R&D efforts continue to enhance the underlying LINKS simulation portfolio and asset-base.  Contact Randy Chapman (Chapman@LINKS-simulations.com) with all LINKS questions.

The LINKS website provides convenient access to a rich array of pre-event and within-event LINKS resources.  In addition to (password-protected) instructor resources, the LINKS website includes these resources to support LINKS students:

Pre-Event
 
  • the complete LINKS participant’s manual

  • a brief quiz to test participant’s understanding of their pre-reading of the LINKS participant’s manual

Within and Throughout Events
  • extensive categorized LINKS FAQs (frequently-asked questions)

  • self-paced LINKS-specific tutorials keyed to specific financial and operating reports and management issues that arise in LINKS

  • optional LINKS exercises that may be used by the LINKS instructor at various points during LINKS events

  • access to categorized freely-accessible internet-based readings organized by LINKS simulation variant


LINKS Enterprise Management Simulation
LINKS Enterprise Management Simulation [Enriched Edition]
xLINKS Enterprise Management Simulation [Extreme Edition]

LINKS Marketing Tactics Simulation
LINKS Marketing Principles Simulation
LINKS Marketing Simulation
LINKS Marketing Strategy Simulation
LINKS Multi-Channel Management Simulation
LINKS Positioning Strategy Simulation
xLINKS Marketing Strategy Simulation [Extreme Edition]

LINKS Services Management Simulation
LINKS Services Marketing Simulation
LINKS Services Operations Management Simulation
LINKS Service Quality Management Simulation
xLINKS Services Management Simulation [Extreme Edition]

LINKS Procurement Management Fundamentals Simulation
LINKS Supply Chain Management Fundamentals Simulation
LINKS Supply Chain Management Simulation
LINKS Supply Chain Management Simulation [Extended Edition]


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LINKS® is a registered trademark of Randall G Chapman. All rights reserved.               Copyright © 2004-2012 by Randall G Chapman. All rights reserved.