LINKS Simulations: What's New?


December 11, 2017LINKS on YouTube: LINKS Simulations is now on YouTube

December 6, 2017
LINKS Train-The-Trainer Seminars
LINKS Simulations Immersion Experience
Five 1-Hour Telecons + 4-Round Simulation Event
January 8-12 and March 5-9, 2018
Randy Chapman, the LINKS author, leads this intensive-mode, distance-learning event for faculty and advanced doctoral students interested in learning more about teaching effectively with LINKS.

There's no cost to participate, but participants are responsible for their teleconference long-distance dial-in calling charges. Skype has been used successfully by past participants to dial-in to these teleconferences.


A 16-18 hour time commitment (including LINKS manual pre-reading) is typical.

Contact Randy Chapman (Chapman@LINKS-simulations.com) with any questions or to register for this LINKS Train-The-Trainer Seminar. Seminars have limited enrollment to permit comfortable discussion during the five 1-hour teleconferences.

For further details, access this link:

November 20, 2017 Updated LINKS White Paper: The LINKS White Paper
LINKS Teaching Tips
has been updated.

The 19 LINKS White Papers may be accessed via the Instructors sub-webpage on the LINKS Simulations website. Collectively, these 19 3-5 page LINKS White Papers combine to be an instructor's manual for LINKS.

November 14, 2017LINKS Global SCM Competition Results: 15 teams with a total of 65 participants competed in the October-November 2017 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation. The 15 teams were grouped into three LINKS industries in this competition.

Winners ('Gold Medalists') of the three industries in this LINKS Global SCM Competition are:
  • Industry SC1: firm 4 (Lehigh University)
  • Industry SC2: firm 5 (University of Wisconsin - Madison)
  • Industry SC3: firm 2 (Kennesaw State University)
  •              

    Performance evaluation was based on the multi-factor balanced scorecard performance evaluation system described in the LINKS Supply Chain Management Simulation participant's manual.

    Congratulations to all!

    November 1, 2017 LINKS Newsletter: The November-December 2017 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Direct Link to the Instructor Interview in the November-December 2017 LINKS Newsletter:
  • Darin White (Samford University), Drafting LINKS Teams
  • Other stories in the November-December 2017 LINKS Newsletter include:
  • Evolving LINKS Video Resources
  • Updated LINKS White Paper: “Instructing Through Price Wars”
  • LINKS Global Marketing Competition
  • Forecaster Simulation @ 3,600
  • LINKS Train-The-Trainer Seminars
  • Big Data in LINKS

  • October 30, 2017LINKS Global Marketing Competition: The 2018 LINKS Global Marketing Competition is scheduled for March-April 2018. The LINKS Marketing Simulation is used in the LINKS Global Marketing Competition.

    Highlights of the LINKS Global Marketing Competition:
  • Cross-Institution 6-Round Marketing Simulation Competition
  • Your Student Teams Compete Against Student Teams From Other Institutions
  • Challenges Students in an Intense Team-Based Cross-Institution Competition
  • For Students in Academic Degree-Granting Programs Worldwide
  • Targeted at Upper-Level Undergraduates and All MBAs
  • Further details about the March-April 2018 LINKS Global Marketing Competition (scheduling, student eligibility, costs, and registration procedure) are accessible via the LINKS Global Competition link on the LINKS website.

     Registration signup and payment deadline for the 2018 LINKS Global Marketing Competition: March 1, 2018

    Participating in a LINKS Global Marketing Competition is an alternative instructional/learning opportunity to the traditional usage of LINKS within a single instructor’s course (i.e., an event with students from a single course conducted according to the course instructor’s preferred scheduling).

    Questions? Faculty members with questions about the LINKS Global Marketing Competition are invited to contact Randy Chapman, the LINKS author (Chapman@LINKS-simulations.com)

    October 29, 2017 Updated LINKS White Paper: The LINKS White Paper
    Instructing Through Price Wars
    has been updated.

    The 19 LINKS White Papers may be accessed via the Instructors sub-webpage on the LINKS Simulations website. Collectively, these 19 3-5 page LINKS White Papers combine to be an instructor's manual for LINKS.

    October 25, 2017 LINKS Global Supply Chain Management Competition Mid-Event Leaders: At the mid-point of the LINKS Supply Chain Management Competition, the leading firms in each of the competition industries are as follows:

  • Industry SC1: firm 5 (University of Wisconsin - Madison)
  • Industry SC2: firm 2 (Lehigh University)
  • Industry SC3: firm 1 (Florida Atlantic University)

  • This will be the only public results reporting until the end of the LINKS Global Supply Chain Management Competition. But, of course, firms have access to their competitive standing in their LINKS industry within the LINKS reports provided after each game run.

    Well done ... so far!

    'Leadership' and 'winning' are based on the performance evaluation system described in the LINKS participant's manual. Also, please reference the LINKS Global Competition FAQs for more details about 'winners' in LINKS Global Competitions.

    October 11, 2017

    The Forecaster Simulation is an engaging, interactive 1-2 hour outside-of-class learning-by-doing tutorial that complements LINKS simulation usage.
  • The 5 forecasting problems in the Forecaster Simulation are relevant to a wide range of introductory and elective business strategy, marketing, operations management, services, and supply chain management courses.
  • The Forecaster Simulation includes 3-4 minute within-simulation debriefing vidoes for each forecasting problem, accessible after completing each of the forecasting problems.
  • Individuals or small teams can work on the Forecaster Simulation, with 2-person teams recommended for teaming's incremental learning.
  • Access the Forecaster Simulation via links on the main LINKS Simulations webpage and on each of the specific sub-webpages for LINKS simulations. A link also exists in the variant-specific sub-webpages in the Instructor Resources with a related link to the associated instructor notes for the Forecaster Simulation. The Forecaster Simulation direct URL is:

    http://www.LINKS-simulations.com/Forecaster/Introduction.php

    The Forecaster Simulation is a value-added offering of LINKS Simulations. There’s no cost to using the Forecaster Simulation, but a passcode (e-mailed upon request) is required. A passcode may be requested within the Forecaster Simulation webpage.

    September 28, 2017 Final Registration Status For the Global SCM Competition: There are 15 teams with a total of 65 participants registered for the October-November 2017 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation.

    Participating institutions include:
    Arkansas State University
    Florida Atlantic University
    Kennesaw State University
    Lehigh University
    University of South Florida
    University of Wisconsin - Madison

    The 15 teams are grouped into 3 LINKS Supply Chain Management Simulation industries for the LINKS Global SCM Competition.

    Welcome to all!

    September 1, 2017 LINKS Newsletter: The September-October 2017 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the September-October 2017 LINKS Newsletter include:
  • LINKS Global SCM Competition
  • Updated LINKS White Paper: “Practice Rounds in LINKS Events”
  • Historical Benchmarks
  • Decision Variable Checks and Messages
  • Presidential Review Meetings
  • LINKS Train-The-Trainer Seminars

  • August 29, 2017LINKS Global SCM Competition: The 2017 LINKS Global SCM Competition is scheduled for October-November 2017. The LINKS Supply Chain Management Simulation is used in the LINKS Global SCM Competition.

    Highlights of the LINKS Global SCM Competition:

  • Cross-Institution 8-Round Supply Chain Management Simulation Competition
  • Your Student Teams Compete Against Student Teams From Other Institutions
  • Challenges Students in an Intense Team-Based Cross-Institution Competition
  • For Students in Academic Degree-Granting Programs Worldwide
  • Targeted at Upper-Level Undergraduates and All MBAs
  • Further details about the October-November 2017 LINKS Global SCM Competition (scheduling, student eligibility, costs, and registration procedure) are accessible via the LINKS Global Competition link on the LINKS website.

     Registration signup and payment deadline for the 2017 LINKS Global SCM Competition: September 25, 2017

    Participating in a LINKS Global SCM Competition is an alternative instructional/learning opportunity to the traditional usage of LINKS within a single instructor’s course (i.e., an event with students from a single course conducted according to the course instructor’s preferred scheduling).

    Questions? Faculty members with questions about the LINKS Global SCM Competition are invited to contact Randy Chapman, the LINKS author (Chapman@LINKS-simulations.com)

    August 12, 2017 Updated LINKS White Paper: The LINKS White Paper
    Practice Rounds in LINKS Events
    has been updated.

    The 19 LINKS White Papers may be accessed via the Instructors sub-webpage on the LINKS Simulations website. Collectively, these 19 3-5 page LINKS White Papers combine to be an instructor's manual for LINKS.

    July 30, 2017Interesting Readings: Some new readings cataloged in the "Links We Like" link on the LINKS Simulations website.
  • "Big Publishing Wants To Co-Opt The Open Textbook Revolution" (Fast Company 07/28/2017)
  • "10 Companies Offering Unlimited Vacation Time" (Forbes 07/19/2017)

  • July 1, 2017 LINKS Newsletter: The July-August 2017 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the July-August 2017 LINKS Newsletter include:
  • New LINKS White Paper
  • LINKS White Paper #19: "Extreme LINKS Examination Questions"
  • Googling LINKS
  • Where In The World Is LINKS Simulations?
  • LINKS Global SCM Competition
  • Reminder: Game Run Schedules With Embargos
  • LINKS Simulations Test Bank
  • LINKS Train-The-Trainer Seminars

  • June 26, 2017Interesting Readings: Some new readings cataloged in the "Links We Like" link on the LINKS Simulations website.
  • "A Street Fight Among Grocers to Deliver Your Milk, Eggs, Bananas" (New York Times 06/24/2017)
  • "Deep in the Malls of Texas, a Vision of Shopping’s Future" (New York Times 06/20/2017)
  • "Amazon Will Let Customers Try On Clothes Before Buying" (New York Times 06/20/2017)
  • "The Amazon-Walmart Showdown That Explains the Modern Economy" (New York Times 06/14/2017)
  • "Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing" (New York Times 06/14/2017)
  • "G.E.’s History of Innovation" (New York Times 06/12/2017)
  • "New iPad Pro Inches Toward Replacing PC, But Falls Short" (New York Times 06/12/2017)

  • June 25, 2017 New LINKS White Paper: A new white paper has joined the evolving LINKS White Papers collection: “Extreme LINKS Examination Questions”

    LINKS instructors might find these 'extreme' examination questions to be of interest in student assessment within their LINKS-based courses. These examination questions are described as being 'extreme' because of their challenging and thoughtful nature.

    There are now 19 LINKS white papers:
    1. “Best-Practice Teaching With Business Simulations”
    2. “Extreme Customization With LINKS Simulations”
    3. “Practice Rounds in LINKS Events”
    4. “Adding Ethical Dilemmas To LINKS Events”
    5. “Individual Performance Assessment in Business Simulations”
    6. “Designing Effective LINKS-Based Courses: Required, Recommended, and Optional Elements”
    7. “Advice To My LINKS Successor”
    8. “Coaching Throughout the Business Simulation Lifecycle”
    9. “Planning and Executing Effective Presidential Review Meetings”
    10. “Competing Against Historical LINKS Teams”
    11. “LINKS After-Action Review”
    12. “LINKS Teaching Tips”
    13. “Sample LINKS Event Schedules”
    14. “Consistency of Original and Re-Simulation Performance of LINKS Simulations Firms”
    15. “Inert-Firm Performance in LINKS Simulations Events”
    16. “Instructing Through Price Wars”
    17. “LINKS Online Teaching Tips”
    18. “Managing Reconfiguration Complexity”
    19. “Extreme LINKS Examination Questions”

    June 20, 2017
    LINKS Music: Susan Boyle, "I Dreamed a Dream" Elton John, "I'm Still Standing" Queen, "We Are The Champions"

    June 8, 2017 Interesting Reading:    "Broadway Tickets, for the Price of an Economics Lesson" (New York Times 06/08/2017)

    May 2, 2017 LINKS Newsletter: The May-June 2017 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the May-June 2017 LINKS Newsletter include:
  • 2017 LINKS Global Marketing Competition Results
  • LINKS Stats: Top-7 Webpage Hits
  • New LINKS Simulation Database Navigation Buttons
  • LINKS in Asia
  • LINKS Global SCM Competition
  • Big Data in LINKS
  • Forecaster Simulation @ 3,250
  • LINKS Train-The-Trainer Seminars

  • April 19, 2017LINKS Global Marketing Competition Results: 10 teams competed in two LINKS industries in the March-April 2017 LINKS Global Marketing Competition with the LINKS Marketing Simulation.

    Winners ('Gold Medalists') in the two industries in this LINKS Global Marketing Competition are:
  • Industry MC1: firm 5 (University of Puerto Rico - Rio Piedras)
  • Industry MC2: firm 4 (University of Puerto Rico - Rio Piedras)
  • Performance evaluation was based on the multi-factor balanced scorecard performance evaluation system described in the LINKS Marketing Simulation participant's manual.

    Congratulations to all!

    March 29, 2017 LINKS Global Marketing Competition Mid-Event Leaders: At the mid-point of the LINKS Global Marketing Competition, the two leading firms in each of the competition industries are as follows (listed in numerical firm-number order, not ranking order, so these firms should be viewed as equal and unranked 'co-leaders' in their respective LINKS Global Marketing Competition industries):
    Industry MC1: firms 1 (Auburn University - Montgomery) and 5 (University of Puerto Rico - Rio Piedras)
    Industry MC2: firms 1 (Auburn University - Montgomery) and 4 (University of Puerto Rico - Rio Piedras)

    This will be the only public results reporting until the end of the LINKS Global Marketing Competition. But, of course, firms have access to their competitive standing in their LINKS industry within the LINKS reports provided after each game run.

    Well done ... so far!

    'Leadership' and 'winning' are based on the performance evaluation system described in the LINKS participant's manual. Also, please reference the LINKS Global Competition FAQs for more details about 'co-winners' in LINKS Global Competitions.

    March 8, 2017 LINKS Newsletter: The March-April 2017 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the March-April 2017 LINKS Newsletter include:
  • Where In The World Is LINKS Simulations?
  • LINKS Hall of Fame 2017
  • Professor's Column: Evaluating LINKS Students’ Performance
  • LINKS Train-The-Trainer Seminars
  • Historical Benchmarks
  • Decision Variables Checks and Messages
  • Updated White Paper: “Coaching Throughout The Business Simulation Lifecycle”

  • March 6, 2017 Final Registration Status For the LINKS Global Marketing Competition: There are 10 teams registered for the March-April 2017 LINKS Global Marketing Competition with the LINKS Marketing Simulation.

    Participating institutions include:
    Auburn University - Montgomery Johnson C. Smith University University of Puerto Rico - Rio Piedras

    The 10 teams are grouped into 2 LINKS Marketing Simulation industries for the LINKS Global Marketing Competition.

    Welcome to all!

    February 26, 2017 LINKS Hall of Fame: The 2017 class of the LINKS Hall of Fame includes 5 long-time LINKS users/supporters:
    Lisa Bolton, Pennsylvania State University
    Frank Chelko, Pennsylvania State University
    Dennis Chen, Belmont Univessity
    Alan Johnson, Air Force Institute of Technology
    Maciek Nowak, Loyola University Chicago

    Instructor Hall of Fame membership reflects recognition, respect, and thanks accorded long-time (5+ years) LINKS instructors for their interest in, support of, and commitment to the LINKS Simulations. Along with LINKS Hall of Fame enshrinement, the title “LINKS Fellow” is bestowed on these distinguished LINKS supporters.

    Further details, including a photo gallery of the class of 2017, may be accessed via the Hall of Fame link on the LINKS website.

    February 15, 2017 Historical Benchmarks

    How high is “up”? In LINKS, the answer is partly provided by the within-industry benchmarks reported on the first page of each firm’s financial reports. These within-industry benchmarks provide a firm’s current-industry performance “ups” (current-industry minimums, averages, and maximums) on Key Performance Indicators such as Net Income To Revenue % and Forecasting Accuracy %.

    However, the larger question remains: what’s the upper limit of performance? The LINKS Historical Benchmarks answer this broader question. Historical Benchmarks are based on the history of all firms since February 1, 2012 for a particular LINKS Simulations variant.
    Historical Benchmarks are accessible to firms within the LINKS Simulation Database.

    These Historical Benchmarks provide a meaningful cross-industry performance reference for any firm at any point in time in a LINKS event. For example, a firm in a LINKS Supply Chain Management Simulation industry in Month #6 may compare its performance to all past firms in Month #6 of LINKS Supply Chain Management Simulation industries via the Historical Benchmarks.

    February 8, 2017 Updated LINKS White Paper: The LINKS White Paper
    Coaching Throughout the Business Simulation Lifecycle
    has been updated. Active coaching throughout business simulation events is a key driver of successful student learning and instructor teaching experiences. This LINKS White Paper provides best-practice advice to LINKS instructors about coaching throughout the LINKS business simulation event lifecycle.

    The 18 LINKS White Papers may be accessed via the Instructors sub-webpage on the LINKS Simulations website. Collectively, these 18 3-5 page LINKS White Papers combine to be an instructor's manual for LINKS.

    February 6, 2017
    LINKS Music: Susan Boyle, "I Dreamed a Dream" Elton John, "I'm Still Standing" Queen, "We Are The Champions"

    February 3, 2017 Interesting Reading:    "Will You Graduate? Ask Big Data" (New York Times 02/02/2017)

    January 1, 2017 LINKS Newsletter: The January-February 2017 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the January-February 2017 LINKS Newsletter include:
  • 2016 LINKS Global SCM Competition Results
  • LINKS Global Marketing Competition
  • Where In The World Is LINKS Simulations?
  • Game Run Schedules With Embargoes
  • LINKS Train-The-Trainer Seminars
  • Presidential Review Meetings
  • LINKS Simulations Test Bank

  • November 14, 2016LINKS Global SCM Competition Results: 30 teams with a total of 125 participants competed in the October-November 2016 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation. The 30 teams were grouped into six LINKS industries in this competition.

    Winners ('Gold Medalists') of the six industries in this LINKS Global SCM Competition are:
  • Industry SC1: firm 2 (IEEC - Argentina)
  • Industry SC2: firm 3 (University of Dayton)
  • Industry SC3: firm 5 (University of Wisconsin - Madison)
  • Industry SC4: firm 4 (Kennesaw State University)
  • Industry SC5: firm 5 (University of Wisconsin - Madison)
  • Industry SC6: firm 5 (University of Wisconsin - Madison)
  •                     

    Performance evaluation was based on the multi-factor balanced scorecard performance evaluation system described in the LINKS Supply Chain Management Simulation participant's manual.

    Congratulations to all!

    November 1, 2016 LINKS Newsletter: The November-December 2016 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the November-December 2016 LINKS Newsletter include:
  • New LINKS Video
  • Professor's Column: Teaching With The Forecaster Simulation Revisited
  • Professor's Column: LINKS Scheduling Variations
  • LINKS Global Marketing Competition
  • Where In The World Is LINKS Simulations?
  • Some of Our Favorite LINKS Quotations
  • Forecaster Simulation @ 3,000
  • LINKS Train-The-Trainer Seminars

  • September 28, 2016 Final Registration Status For the Global SCM Competition: There are 30 teams with a total of 125 participants registered for the October-November 2016 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation.

    Participating institutions include:
    Baylor University
    Florida Atlantic University
    IEEC (Argentina)
    Kennesaw State University
    University of Dayton
    University of Wisconsin - Madison

    The 30 teams are grouped into 6 LINKS Supply Chain Management Simulation industries for the LINKS Global SCM Competition.

    Welcome to all!

    September 5, 2016New LINKS Video: LINKS videos provide important information to assist instructors and students throughout their LINKS events.

      Our newest brief video, Managing Student Problems, discusses how instructors should identify and work toward resolving common student problems arising in team-based simulation events.

    LINKS videos are accessible on the LINKS Simulations website ... or via this direct link:  LINKS Videos

    September 1, 2016 LINKS Newsletter: The September-October 2016 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the September-October 2016 LINKS Newsletter include:
  • LINKS Marketing Analytics Simulation
  • 'LINKS After-Action Review' (White Paper #11) Updated
  • LINKS Global SCM Competition
  • Where In The World Is LINKS Simulations?
  • LINKS Train-The-Trainer Seminars
  • Historial Benchmarks
  • Decision Variables Checks and Messages
  • Presidential Review Meetings
  • Questions About LINKS: Fewer Students in Next Class

  • August 1, 2016
    LINKS Marketing Analytics Simulation

    By adding a second channel in each market region, promotional program decisions, and advanced marketing research studies to the LINKS Marketing Research Simulation, the new LINKS Marketing Analytics Simulation provides a convenient up-sized LINKS Simulations option for instructors.

  • For marketing analytics courses and, where a larger simulation than the LINKS Marketing Research Simulation is desired, for marketing research courses.
  • Typical usage is expected to be 6 rounds.
  • Each simulation round involves about 2.5 to 3 hours of (outside-of-class) student time.
  • Priced at $38 per student for a 6-round event in academic degree-granting programs.
  • The LINKS Marketing Analytics Simulation challenges student-teams to transform marketing research data
    into insights that improve marketing decision making and increase profitability by:
  • Selecting research studies to assess competitive position and performance, customer segments, and marketing resource allocation performance.
  • Exploiting research studies data with action-oriented analyses.
  • Linking analytics to strategy (product-line management via segmentation, targeting, and positioning) to improve product-line portfolio performance in competitive markets.

  • Like all LINKS simulations, the LINKS Marketing Analytics Simulation is competitively dynamic (LINKS supports industries with between 2 and 8 firms; simultaneous, parallel LINKS industries accommodate larger class sizes), web-based (no software to download/install), and fully-administered by LINKS Simulations (instructors teach; we run LINKS for you according to your schedule). Full details about the LINKS Marketing Analytics Simulation are accessible via the LINKS website.

    Randy Chapman (LINKS@LINKS-simulations.com), the LINKS author, welcomes the opportunity to converse with LINKS instructors to provide assistance in selecting the most appropriate LINKS simulations variant for courses of all types, lengths, and levels.

    July 1, 2016 LINKS Newsletter: The July-August 2016 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the July-August 2016 LINKS Newsletter include:
  • Ruth Bolton’s Book
  • LINKS Global SCM Competition
  • Where In The World Is LINKS Simulations?
  • LINKS Train-The-Trainer Seminars
  • Questions About LINKS: Intensive LINKS Event
  • Questions About LINKS: LINKS in a Transportation Class
  • Reminder: Game Run Schedules With Embargos
  • LINKS Simulations Test Bank
  • LINKS Stats: Top-7 Webpage Hits
  • Googling LINKS

  • May 22, 2016
    Ruth Bolton's Book: Ruth Bolton, LINKS services simulations co-author, has just had her book
    Service Excellence: Creating Customer Experiences That Build Relationships
    published by Business Expert Press.

    Ruth N. Bolton PhD is Professor of Marketing at the W.P. Carey School of Business, Arizona State University. She previously served as Editor, Journal of Marketing (2002-2005) and Executive Director of the Marketing Science Institute (2009-2011). She studies how organizations can improve business performance over time by creating, maintaining and enhancing relationships with customers. Her recent research has focused on high technology, interactive services sold in global business-to-business markets.

    May 12, 2016New LINKS Video: LINKS videos provide important information to assist instructors and students throughout their LINKS events.

      Our newest video discusses how instructors should respond when students ask LINKS questions. Strategic and tactical details, including using the LINKS manual and LINKS FAQs, are discussed in this brief LINKS video.

    LINKS videos are accessible on the LINKS Simulations website ... or via this direct link:  LINKS Videos

    May 1, 2016 LINKS Newsletter: The May-June 2016 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the May-June 2016 LINKS Newsletter include:
  • Where In The World Is LINKS Simulations?
  • 'Competing Against Historical LINKS Teams' (White Paper #10) Updated
  • New Forecasting FAQs
  • LINKS Train-The-Trainer Seminars
  • Big Data in LINKS
  • Forecaster Simulation @ 2,600

  • March 29, 2016LINKS Videos: Our brief LINKS videos provide important information to assist students throughout their LINKS events.

    Preparing For LINKS discusses where students can find/download their LINKS manual as well as other LINKS preparation ... such as completing the ungraded LINKS Quiz (after reading the LINKS manual) and completing one or more LINKS Tutorials.

    Starting LINKS discusses how to pay for LINKS, how to retrieve your LINKS passcode, and how to go to your firm-specific webpage to retrieve results and make decision input changes for the next round.

    These and many other videos are accessible on the LINKS Simulations website ... or via this direct link:  LINKS Videos

    March 2, 2016 Historical Benchmarks

    How high is “up”? In LINKS, the answer is partly provided by the within-industry benchmarks reported on the first page of each firm’s financial reports. These within-industry benchmarks provide a firm’s current-industry performance “ups” (current-industry minimums, averages, and maximums) on Key Performance Indicators such as Net Income To Revenue % and Forecasting Accuracy %.

    However, the larger question remains: what’s the upper limit of performance? The LINKS Historical Benchmarks answer this broader question. Historical Benchmarks are based on the history of all firms since February 1, 2012 for a particular LINKS Simulations variant.
    Historical Benchmarks are accessible to firms within the LINKS Simulation Database.

    These Historical Benchmarks provide a meaningful cross-industry performance reference for any firm at any point in time in a LINKS event. For example, a firm in a LINKS Supply Chain Management Simulation industry in Month #6 may compare its performance to all past firms in Month #6 of LINKS Supply Chain Management Simulation industries via the Historical Benchmarks.

    March 1, 2016 LINKS Newsletter: The March-April 2016 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the March-April 2016 LINKS Newsletter include:
  • New LINKS Videos
  • LINKS Hall of Fame Class of 2016
  • LINKS Global Services Competition 2016
  • Where In The World Is LINKS Simulations?
  • Historical Benchmarks
  • Decision Variables Checks and Messages
  • Updated LINKS White Paper: 'Extreme Customization ...'
  • LINKS Train-The-Trainer Seminars

  • February 19, 2016 LINKS Hall of Fame: The 2016 class of the LINKS Hall of Fame includes 8 long-time LINKS users/supporters:
    Chad Autry, University of Tennessee - Knoxville
    Mark Jacobs, University of Dayton
    Kaan Kuzu, University of Wisconsin - Milwaukee
    Brent Moritz, Pennsylvania State University
    Tim Pettit, National University
    Crina Tarasi, Central Michigan University
    Jianan Wu, Louisiana State University
    Dong Yao, Towson University

    Instructor Hall of Fame membership reflects recognition, respect, and thanks accorded long-time (5+ years) LINKS instructors for their interest in, support of, and commitment to the LINKS Simulations. Along with LINKS Hall of Fame enshrinement, the title “LINKS Fellow” is bestowed on these distinguished LINKS supporters.

    Further details, including a photo gallery of the class of 2016, may be accessed via the Hall of Fame link on the LINKS website.

    January 1, 2016 LINKS Newsletter: The January-February 2016 LINKS Newsletter is accessible via the Newsletter button on the LINKS Simulations webpage.

    Stories in the January-February 2016 LINKS Newsletter include:
  • 2015 LINKS Global SCM Competition Results
  • New Website
  • LINKS Global Services Competition 2016
  • Where In The World Is LINKS Simulations?
  • Game Run Schedules With Embargos
  • Presidential Review Meetings
  • LINKS Simulations Test Bank
  • LINKS Train-The-Trainer Seminars

  • November 21, 2015New Website: Under development and testing for more than two months, the new LINKS Simulations website has now been fully implemented. Same content as always, but more graphical with contemporary look-and-feel (drop-down menus, more pleasing graphics, and consistent graphic headers throughout).

    We hope that you find this re-styling to be friendly and easy to use. Feedback is invited.

    November 14, 2015LINKS Global SCM Competition Results: 16 teams with a total of 69 participants competed in the October-November 2015 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation. The 16 teams were grouped into two LINKS industries in this competition.

    Co-winners ('Gold Medalists') of this LINKS Global SCM Competition are (listed in numerical firm-number order, not ranking order, so these firms should be viewed as equal and unranked 'co-winners' in their respective LINKS Global SCM Competition industries):
  • Industry SC1: firms 1 and 5
  • Industry SC2: firms 1 and 4
  • These co-winning firms are from the Georgia Institute of Technology, Kennesaw State University, and the University of Wisconsin - Madison (multiple co-winners).

                 

    Performance evaluation was based on the multi-factor balanced scorecard performance evaluation system described in the LINKS Supply Chain Management Simulation participant's manual.

    Congratulations to all!

    November 1, 2015 LINKS Newsletter: The November-December 2015 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the Professor's Column in the November-December 2015 LINKS Newsletter:
  • Strategies/Tactics For Encouraging Timely LINKS Payment
  • Other stories in the November-December 2015 LINKS Newsletter include:
  • Classic FAQs: Managing The Non-Performing Group Member
  • Pre-Announcing LINKS Switch/Parameter Changes
  • LINKS Global Services Competition 2016
  • Where In The World Is LINKS Simulations?
  • Managing LINKS Reconfiguration Complexity
  • Forecaster Simulation @ 2,100
  • LINKS Train-The-Trainer Seminars

  • September 30, 2015 Final Registration Status For the Global SCM Competition: There are 16 teams with a total of 69 participants registered for the October-November 2015 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation. Participating institutions include:
    Georgia Institute of Technology
    IEEC (Argentina)
    Kennesaw State University
    University of Houston
    University of Wisconsin - Madison

    The 16 teams are grouped into two 8-firm industries for the LINKS Global SCM Competition.

    Welcome to all!

    September 1, 2015 LINKS Newsletter: The September-October 2015 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Stories in the September-October 2015 LINKS Newsletter include:
  • Classic FAQs: Team Performance
  • LINKS insights: Credit Card Payments
  • 'Practice Rounds in LINKS Events' (White Paper #3) Updated
  • Where In The World Is LINKS Simulations?
  • Historical Benchmarks
  • Decision Variables Checks and Messages
  • Presidential Review Meetings
  • LINKS Global SCM Competition
  • LINKS Train-The-Trainer Seminars

  • July 1, 2015 LINKS Newsletter: The July-August 2015 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Stories in the July-August 2015 LINKS Newsletter include:
  • 'Instructing Through Price Wars' (White Paper #16) Updated
  • Where In The World Is LINKS Simulations?
  • LINKS Global SCM Competition
  • Game Run Schedules With Embargos
  • New FAQ: Profitable Investments in Demand Drivers and Employee Satisfaction
  • LINKS Train-The-Trainer Seminars

  • May 14, 2015Presidential Review Meetings

    Planning and executing Presidential Review Meetings is an important element in a LINKS event. This short video is accessible via the Videos link on the LINKS Simulations website and near the top of each LINKS industry’s firm-0 webpage:
    (click on the icon above to directly access this video)

    This 5-minute video provides instructors with the who|what|where|when|how|why of Presidential Review Meetings. The content of this video is drawn from LINKS White Paper #9.

    May 1, 2015 LINKS Newsletter: The May-June 2015 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the Professor's Column in the May-June 2015 LINKS Newsletter:
  • Kyle Huggins (Belmont University), Creative Uses of Consulting Fee Bonuses in LINKS Events
  • Other stories in the May-June 2015 LINKS Newsletter include:
  • LINKS Global Services Competition Results
  • Encouraging Early-LINKS Engagement
  • Where in the World is LINKS Simulations?
  • Forecaster Simulation @ 1,625
  • Big Data in LINKS
  • LINKS Train-The-Trainer Seminars

  • April 27, 2015Encouraging Early-LINKS Engagement

    Fine-tuning the content and organization of the LINKS Simulations website continues unabated. Our latest enhancement is a short video accessible via the Videos link on the LINKS Simulations website and near the top of each LINKS industry’s firm-0 webpage:
    (click on the icon above to directly access this video)

    This 5-minute video provides instructors with plentiful possibilities/options for ensuring that their LINKS students become well-engaged with LINKS early in a LINKS event. And, summary notes (a 2-page table) of the video’s content are accessible too via a clickable link to the right of the Encouraging Early-LINKS Engagement link.

    The content of this video is drawn from LINKS White Papers. And, viewing this video (between the first- and second-day teleconferences) will be a “homework assignment” for future participants in LINKS Train-The-Trainer Seminars.

    Current and potential LINKS instructors are strongly encouraged to view this impactful video!

    April 24, 2015March-April 2015 LINKS Global Services Competition Results

    Teams from the University of Puerto Rico – Rio Piedras and the University of Ottawa competed in the March-April 2015 LINKS Global Services Competition with the LINKS Services Marketing Simulation.

    The overall winning team (firm 2) was from the University of Puerto Rico. Team members (from left to right in the photo) Carolina Arenas, Melanie Medina, Juan de la Vega, Ivana Gonzalez, and Patricia Arroyo are the Gold Medalists in the 2015 LINKS Global Services Competition.

    This photo, of course, reflects a typical LINKS Simulation team meeting. And, behind the students is the tower at the entrance of the UPR campus.

    Performance evaluation in the LINKS Global Services Competition was based on the multi-factor balanced scorecard assessment system described in the LINKS participant's manual.

    Congratulations to all who participated!

    March 5, 2015Google and Yahoo Searches: If you search for       links simulations or links simulation (lower-case or upper-case)       what's the first clickable link?

    March 4, 2015Interesting Readings
  • "Apple’s New Job: Selling a Smartwatch to an Uninterested Public" (New York Times 03/02/2015)
  • "The Upside of Waiting in Line" (New York Times 02/22/2015)
  • "8 Business Lessons From a 9-Year-Old Entrepreneur" (Chief Executive 02/13/2015)
  • "Chinese Phone Upstarts Sell With Personality, Not Product" (New York Times 02/09/2015)
  • "How to Raise a University’s Profile: Pricing and Packaging" (New York Times 02/06/2015)
  • "The MOOC Hype Fades, in 3 Charts" (The Chronicle of Higher Education 02/05/2015)

  • March 1, 2015 LINKS Newsletter: The March-April 2015 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Stories in the March-April 2015 LINKS Newsletter include:
  • Historical Benchmarks
  • LINKS Hall of Fame - Class of 2015
  • LINKS Global Services Competition 2015
  • Where In The World Is LINKS Simulations?
  • Decision Variables Checks and Messages
  • 'LINKS Online Teaching Tips' (White Paper #17) Updated
  • LINKS Train-The-Trainer Seminars

  • February 14, 2015LINKS Manuals Updated: All LINKS manuals have been updated.

    These editorial updates are minor changes in wording and typo corrections. LINKS instructors and students are the main source of insight and ideas for these updates.

    February 12, 2015 LINKS Hall of Fame: The 2015 class of the LINKS Hall of Fame includes 7 long-time LINKS users/supporters:
    Helen Benton, Anglia Ruskin University
    Shankar Ganesan, University of Notre Dame
    David Paul, Monmouth University
    Tom Robbins, East Carolina University
    Gordan Smith, University of Houston
    John Taylor, Wayne State University
    Zach Zacharia, Lehigh University

    Instructor Hall of Fame membership reflects recognition, respect, and thanks accorded long-time (5+ years) LINKS instructors for their interest in, support of, and commitment to the LINKS Simulations. Along with LINKS Hall of Fame enshrinement, the title “LINKS Fellow” is bestowed on these distinguished LINKS supporters.

    Further details, including a photo gallery of the class of 2015, may be accessed via the Hall of Fame link on the LINKS website.

    January 14, 2015LINKS Global Services Competition: The 2015 LINKS Global Services Competition is scheduled for March-April 2015. Student teams may choose to participate in either of two separate services competitions ... either with the LINKS Services Marketing Simulation or with the LINKS Services Operations Management Simulation.

    Highlights of the LINKS Global Services Competition:

  • Cross-Institution 6-Round Services Simulation Competitions
  • Your Student Teams Compete Against Student Teams From Other Institutions
  • Challenges Students in an Intense Team-Based Cross-Institution Competition
  • For Students in Academic Degree-Granting Programs Worldwide
  • Targeted at Upper-Level Undergraduates and All MBAs
  • Two separate LINKS Global Services Competitions are offered, with the LINKS Services Marketing Simulation and with the LINKS Services Operations Management Simulation. These are integrative, team-based, competitive simulations suitable for upper-level undergraduates and all MBAs.

    Further details about the March-April 2015 LINKS Global Services Competition (scheduling, student eligibility, costs, and registration procedure) are accessible via the LINKS Global Competition link on the LINKS website.

    Participating in a LINKS Global Services Competition is an alternative instructional/learning opportunity to the traditional usage of LINKS within a single instructor’s course (i.e., an event with students from a single course conducted according to the course instructor's preferred scheduling).

    Questions? Faculty members with questions about the LINKS Global Services Competition are invited to contact Randall G Chapman PhD, the LINKS author (LINKS@LINKS-simulations.com)

    January 13, 2015
    Ohio State University #1! Congratulations to the Ohio State University football team, national college champions!

    And congratulations to Ohio State University faculty members Keely Croxton, John Saldanha, Mike Knemeyer, and Tom Goldsby ... LINKS users all.

    January 1, 2015 LINKS Newsletter: The January-February 2015 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the Professor's Column in the January-February 2015 LINKS Newsletter:
  • Brent Moritz (Pennsylvania State University), Eliminating Patent Royalties in LINKS?
  • Other stories in the January-February 2015 LINKS Newsletter include:
  • 2014 LINKS Global SCM Competition Results
  • LINKS Global Services Competition 2015
  • LINKS Adventures: Conference Chat
  • LINKS Evolves: We’re iPad Friendly
  • Reminder: Game Run Schedules With Embargoes
  • LINKS Simulations Test Bank
  • Presidential Review Meetings
  • LINKS Train-The-Trainer Seminars

  • December 12, 2014 LINKS Evolves: We're iPad Friendly      

    November 15, 2014LINKS Global SCM Competition Results: 18 teams with a total of 71 participants competed in the October-November 2014 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation. The 18 teams were grouped into three LINKS industries in this competition.

    Co-winners ('Gold Medalists') of this LINKS Global SCM Competition are (listed in numerical firm-number order, not ranking order, so these firms should be viewed as equal and unranked 'co-winners' in their respective LINKS Global SCM Competition industries):
  • Industry SC1: firms 1 and 6
  • Industry SC2: firms 4 and 6
  • Industry SC3: firms 3 and 4
  • These co-winning firms are from the University of Houston (multiple co-winners), the University of South Florida, and the University of Wisconsin - Madison (multiple co-winners).

                 

    Performance evaluation was based on the multi-factor balanced scorecard performance evaluation system described in the LINKS Supply Chain Management Simulation participant's manual.

    Congratulations to all!

    November 1, 2014 LINKS Newsletter: The November-December 2014 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the Instructor Interview in the November-December 2014 LINKS Newsletter:
  • Cliff Defee (Auburn University), Compressed LINKS
  • Other stories in the November-December 2014 LINKS Newsletter include:
  • Hybrid LINKS
  • LINKS Global Services Competition 2015
  • LINKS Stats: Top-7 Webpage Hits During 2014
  • Forecaster Simulation
  • LINKS Train-The-Trainer Seminars

  • October 3, 2014 Final Registration Status For the LINKS Global SCM Competition: There are 18 teams with a total of 71 participants registered for the October-November 2014 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation. Participating institutions include:
    California State Polytechnic University - Pomona
    University of Arkansas
    University of Houston
    University of South Florida
    University of Wisconsin - Madison
    University of Wisconsin - Superior

    The 18 teams are grouped into three LINKS industries for the LINKS Global SCM Competition.

    September 13, 2014
    LINKS Train-The-Trainer Seminars
    LINKS Simulations Immersion Experience
    Five 1-Hour Teleconferences + 4-Round Simulation Event
    October 6-10 and December 8-12, 2014
    Randy Chapman, the LINKS author, leads this intensive-mode, distance-learning event for faculty and advanced doctoral students interested in learning more about teaching effectively with LINKS.

    There's no cost to participate, but participants are responsible for their teleconference long-distance dial-in calling charges.


    A 16-18 hour time commitment (including LINKS manual pre-reading) is typical.

    Contact Randy Chapman (Chapman@LINKS-simulations.com) with any questions or to register for this LINKS Train-The-Trainer Seminar. Seminars have limited enrollment to permit comfortable discussion during the five 1-hour teleconferences.

    For further details, access this link:

    September 12, 2014 New LINKS White Paper: A new white paper has joined the evolving LINKS White Papers collection: “LINKS Online Teaching Tips”

    This LINKS White Paper highlights special considerations arising in online courses (compared to traditional classroom-based courses) which include team-based competitive business simulations as a course component. This discussion is relevant to all online courses which include team or group activities, such as traditional cases and group projects.

    There are now 17 LINKS white papers:
    1. “Best-Practice Teaching With Business Simulations”
    2. “Extreme Customization With LINKS Simulations”
    3. “Practice Rounds in LINKS Events”
    4. “Adding Ethical Dilemmas To LINKS Events”
    5. “Individual Performance Assessment in Business Simulations”
    6. “Designing Effective LINKS-Based Courses: Required, Recommended, and Optional Elements”
    7. “Advice To My LINKS Successor”
    8. “Coaching Throughout the Business Simulation Lifecycle”
    9. “Planning and Executing Effective Presidential Review Meetings”
    10. “Competing Against Historical LINKS Teams”
    11. “LINKS After-Action Review”
    12. “LINKS Teaching Tips”
    13. “Sample LINKS Event Schedules”
    14. “Consistency of Original and Re-Simulation Performance of LINKS Simulations Firms”
    15. “Inert-Firm Performance in LINKS Simulations Events”
    16. “Instructing Through Price Wars”
    17. “LINKS Online Teaching Tips”

    September 1, 2014 LINKS Newsletter: The September-October 2014 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the Professor's Column in the September-October 2014 LINKS Newsletter:
  • Nancy Stephens (Arizona State University), Double-Team Final Presentations
  • Other stories in the September-October 2014 LINKS Newsletter include:
  • How Is The LINKS Within-Simulation Grade Calculated?
  • LINKS FAQs--General Advice
  • Where In The World Is LINKS Simulations?
  • LINKS Global SCM Competition
  • Competing Against Historical LINKS Teams
  • Historical Benchmarks
  • Presidential Review Meetings
  • LINKS Train-The-Trainer Seminars

  • August 14, 2014Interesting Readings
  • "Can Universities Use Data to Fix What Ails the Lecture?" (The Chronicle of Higher Education 08/11/2014)
  • "How to Earn Customer Loyalty" (Business Week 08/07/2014)
  • "The Three Unexplained Mysteries of Taxi Tipping Behavior" (Business Week 08/07/2014)
  • "'Free' Offers Can Really Cost You" (USA Today 08/04/2014)

  • July 10, 2014
    LINKS Train-The-Trainer Seminars
    LINKS Simulations Immersion Experience
    Five 1-Hour Teleconferences + 4-Round Simulation Event
    August 11-15 and October 6-10, 2014
    Randy Chapman, the LINKS author, leads this intensive-mode, distance-learning event for faculty and advanced doctoral students interested in learning more about teaching effectively with LINKS.

    There's no cost to participate, but participants are responsible for their teleconference long-distance dial-in calling charges.


    A 16-18 hour time commitment (including LINKS manual pre-reading) is typical.

    Contact Randy Chapman (Chapman@LINKS-simulations.com) with any questions or to register for this LINKS Train-The-Trainer Seminar. Seminars have limited enrollment to permit comfortable discussion during the five 1-hour teleconferences.

    For further details, access this link:

    July 1, 2014 LINKS Newsletter: The July-August 2014 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.


    Stories in the July-August 2014 LINKS Newsletter include:
  • LINKS Supply Chain and Service Management Simulation
  • Reminder: Game Run Schedules With Embargos
  • Where In The World Is LINKS Simulations?
  • LINKS Global SCM Competition
  • LINKS Adventures: May 16 at the University of St. Thomas
  • Printed LINKS Manuals
  • LINKS Train-The-Trainer Seminars

  • May 22, 2014
    LINKS Supply Chain and Service Management Simulation

    By adding service decisions to our popular LINKS Supply Chain Management Fundamentals Simulation, the new LINKS Supply Chain and Service Management Simulation provides a convenient up-sized LINKS Simulations option for instructors wishing to include a “dose” of service content/context in a manufacturing-oriented course. Service is styled as call center management in the LINKS set-top box industry, with insourcing and outsourcing decision options.

  • Targeted at introductory supply chain management, operations management, and logistics courses.
  • Typical usage is expected to be 6 rounds.
  • Each simulation round involves about 2 hours of (outside-of-class) student time.
  • Priced at $35 per student for a 6-round event in academic degree-granting programs.
  • Like all LINKS simulations, the LINKS Supply Chain and Service Management Simulation is competitively dynamic (LINKS supports industries with between 2 and 8 firms; simultaneous, parallel LINKS industries accommodate larger class sizes), web-based (no software to download/install), and fully-administered by LINKS Simulations (instructors teach; we run LINKS for you according to your schedule). Full details about the LINKS Supply Chain and Service Management Simulation are accessible via the LINKS website.

    Randy Chapman (LINKS@LINKS-simulations.com), the LINKS author, welcomes the opportunity to converse with LINKS instructors to provide assistance in selecting the most appropriate LINKS simulations variant for courses of all types, lengths, and levels.

    May 1, 2014 LINKS Newsletter: The May-June 2014 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the Professor's Column in the May-June 2014 LINKS Newsletter:
  • Lance Gentry (University of Mary Washington), Using LINKS in a Marketing Research Class
  • Other stories in the May-June 2014 LINKS Newsletter include:
  • LINKS Global Services Competition Results 2014
  • Where In The World Is LINKS Simulations?
  • Big Data in LINKS
  • Help, Please (Keep the Feedback Flowing)
  • LINKS Adventures: We Get Questions
  • LINKS Train-The-Trainer Seminars
  • Googling LINKS

  • April 24, 2014Interesting Readings
  • "The Dumb Way We Board Airplanes Remains Impervious To Good Data" (Business Week 04/23/2014)
  • "Airline Customer Service: Still Not as Bad as Cable TV" (Business Week 04/22/2014)
  • "Would Another Runway at Heathrow Lower Airfares?" (Business Week 04/22/2014)
  • "Spirit Airlines Sees All Those Passenger Complaints as Mere Misunderstandings" (Business Week 04/18/2014)
  • "Why Brooklyn Law Cut Its Tuition" (Fortune 04/15/2014)
  • "Why Can't E-Books Disrupt The Lucrative College Textbook Business" (Fast Company 04/08/2014)

  • April 21, 2014Gold Medalists in the March-April 2014 LINKS Global Services Competition

    34 students from the University of Puerto Rico – Rio Piedras and the University of Tulsa competed in the March-April 2014 LINKS Global Services Competition with the LINKS Services Marketing Simulation. The 9 teams were grouped into two LINKS competition industries.

    After the final double-run in the LINKS Global Services Competition, the co-winners ('Gold Medalists') in the LINKS competition industries are:
    Industry SE1: Firm 4 (from the University of Puerto Rico - Rio Piedras)
    Industry SE2: Firm 4 (from the University of Puerto Rico - Rio Piedras)

    Performance evaluation was based on the multi-factor balanced scorecard performance evaluation system described in the LINKS participant's manual. The results of Quarters #4-#10, when participants were in managerial control of their LINKS firms, were included in this performance evaluation.

    Congratulations to all!

    March 9, 2014 Historical Benchmarks

    How high is “up”? In LINKS, the answer is partly provided by the within-industry benchmarks reported on the first page of each firm’s financial reports. These within-industry benchmarks provide a firm’s current-industry performance “ups” (current-industry minimums, averages, and maximums) on Key Performance Indicators such as Net Income To Revenue % and Forecasting Accuracy %.

    However, the larger question remains: what’s the upper limit of performance? The LINKS Historical Benchmarks answer this broader question. Historical Benchmarks are based on the history of all firms since February 1, 2012 for a particular LINKS Simulations variant.
    Historical Benchmarks are accessible to firms within the LINKS Simulation Database.

    These Historical Benchmarks provide a meaningful cross-industry performance reference for any firm at any point in time in a LINKS event. For example, a firm in a LINKS Supply Chain Management Simulation industry in Month #6 may compare its performance to all past firms in Month #6 of LINKS Supply Chain Management Simulation industries via the Historical Benchmarks.

    March 1, 2014
    LINKS Newsletter: The March-April 2014 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Stories in the March-April 2014 LINKS Newsletter include:
  • Historical Benchmarks
  • LINKS Hall of Fame -- Class of 2014
  • LINKS Global Services Competition 2014
  • Where In The World Is LINKS Simulations?
  • LINKS Train-The-Trainer Seminars
  • Decision Variables Checks and Messages

  • February 27, 2014 LINKS Hall of Fame: The 2014 class of the LINKS Hall of Fame includes 8 long-time LINKS users/supporters:
    Mike Casey, Rhode Island College
    Karen Chinander Dye, Florida Atlantic University
    Mary Holcomb, University of Tennessee - Knoxville
    Deepak Iyengar, Central Washington University
    Tom Mahaffey, St. Francis Xavier University
    Bob Robicheaux, University of Alabama - Birmingham
    Ignacio Sanchez Chiappe, IEEC Argentina
    Vikram Sethi, Wright State University

    Instructor Hall of Fame membership reflects recognition, respect, and thanks accorded long-time (5+ years) LINKS instructors for their interest in, support of, and commitment to the LINKS Simulations. Along with LINKS Hall of Fame enshrinement, the title “LINKS Fellow” is bestowed on these distinguished LINKS supporters.

    Further details, including a photo gallery of the class of 2014, may be accessed via the Hall of Fame link on the LINKS website.

    January 30, 2014 Where in the World Is LINKS Simulations? LINKS Simulations exhibits at 12-14 conferences annually to reach out to prospective LINKS instructors and to interact with existing LINKS users.

    We'll be exhibiting at these conferences in the near future: February 21-23
    March 26-28
    April 25-26
    May 9-12
    May 21-23
    June 12-14
    June 27-29
    AMA Winter Educators' Conference @ Orlando
    MBAA Conference @ Chicago
    Marketing Educators' Association Conference @ San Jose
    POMS Conference @ Atlanta
    Academy of Marketing Science Conference @ Indianapolis
    INFORMS Marketing Science Conference @ Atlanta
    Frontiers in Service Conference @ Miami

    If you're attending any of these conferences, please do stop by our exhibit to chat.

    January 12, 2014LINKS Manuals Updated: All LINKS manuals have been updated.

    These editorial updates are minor changes in wording and typo corrections. LINKS instructors and students are the main source of insight and ideas for these updates.

    January 1, 2014 LINKS Newsletter: The January-February 2014 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the Professor's Column in the January-February 2014 LINKS Newsletter:
  • Lisa Bolton (Pennsylvania State University), Discovering Marketing Principles With Mid-Course LINKS
  • Other stories in the January-February 2014 LINKS Newsletter include:
  • 2013 LINKS Global SCM Competition Results
  • LINKS Global Services Competition 2014
  • LINKS Simulations Test Bank
  • LINKS Adventures: November 1 in Hilton Head
  • Where In The World Is LINKS Simulations?
  • Reminder: Game Run Schedules With Embargoes
  • LINKS Train-The-Trainer Seminars
  • Printed LINKS Manuals
  • Presidential Review Meetings

  • November 17, 2013LINKS Global SCM Competition Results: 32 teams with a total of 136 participants competed in the LINKS Global SCM Competition in October-November 2013 with the LINKS Supply Chain Management Simulation. The 32 teams were grouped into five LINKS industries in this competition.

    Co-winners ('Gold Medalists') of this LINKS Global SCM Competition are (listed in numerical firm-number order, not ranking order, so these firms should be viewed as equal and unranked 'co-winners' in their respective LINKS Global SCM Competition industries):
  • Industry SC1: firms 3 and 6
  • Industry SC2: firms 3 and 5
  • Industry SC3: firms 2 and 5
  • Industry SC4: firms 4 and 5
  • Industry SC5: firms 3 and 5
  • These co-winning firms are from Florida Atlantic University (multiple winners), Pennsylvania State University (multiple winners), Purdue University, and the University of Houston.

                        

    Performance evaluation was based on the multi-factor balanced scorecard performance evaluation system described in the LINKS Supply Chain Management Simulation participant's manual.

    Congratulations to all!

    November 1, 2013 LINKS Newsletter: The November-December 2013 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Links to the Professor's Columns in the November-December 2013 LINKS Newsletter:
  • Carol Cagle (Mercer University), Teaching With The Forecaster Simulation
  • Verda Blythe (University of Wisconsin - Madison), 'Adding Limited Reconfigurations To LINKS' Revised
  • Other stories in the November-December 2013 LINKS Newsletter include:
  • LINKS Marketing Research Simulation
  • LINKS Adventures: September 19 In New Orleans
  • Teaching With The Forecaster Simulation
  • LINKS Global Services Competition 2014
  • LINKS View: Managing LINKS Student Payments
  • 'Adding Limited Reconfigurations To LINKS' Revisited
  • LINKS Train-The-Trainer Seminars

  • October 28, 2013 Introducing Our Newest Simulation: Add a team-based, competitive simulation experience to your marketing research courses with our newest LINKS simulation:

    LINKS Marketing Research Simulation

    About the LINKS Marketing Research Simulation:

  • In each simulation round, students analyze and manage their firm's performance in the simulation's competitive marketplace, interpret marketing research results, and (in light of their firm's financial performance and competitive market position) order new marketing research studies.
  • Students are challenged to use the simulation's rich marketing research resources to improve the performance of their simulation firm over the next four quarters (simulation rounds) of the competitive simulation exercise.
  • The instructor frames the LINKS Marketing Research Simulation exercise as a new product development and management scenario: launch a new product successfully (positioning and market entry strategies/tactics) in the presence of vigilant competitors while profitably managing existing products.
  • Like all LINKS simulations, the LINKS Marketing Research Simulation is competitively dynamic (LINKS supports industries with between 2 and 8 firms; simultaneous, parallel LINKS industries accommodate larger class sizes), web-based (no software to download/install), and fully-administered by LINKS Simulations (instructors teach; we run LINKS for you according to your schedule). Full details about the LINKS Marketing Research Simulation are accessible via the LINKS website.

    Randy Chapman (LINKS@LINKS-simulations.com), the LINKS author, welcomes the opportunity to converse with LINKS instructors to provide assistance in selecting the most appropriate LINKS simulations variant for courses of all types, lengths, and levels.

    October 23, 2013Additional Customization Option For the LINKS Supply Chain Management Simulations: At the instructor's option, postponed production may now be deactivated in the LINKS Supply Chain Management Simulations.

    Deactivating postponed production is another way to reduce the initial student workload scope as LINKS begins. And, if deactivated and not activated within a LINKS event, the elimination of postponed production is a way to reduce the overall workload in LINKS Supply Chain Management Simulations by 10%-15%.

    October 6, 2013 Final Registration Status For the LINKS Global SCM Competition: There are 32 teams with a total of 136 participants registered for the October-November 2013 LINKS Global SCM Competition with the LINKS Supply Chain Management Simulation. Participating institutions include:
    Florida Atlantic University
    Insper (Brazil)
    Pennsylvania State University
    Purdue University
    University of Houston
    University of Wisconsin - Superior

    The 32 teams are grouped into five LINKS industries for the LINKS Global SCM Competition.

    September 12, 2013Interesting Readings
  • "Why Foreign Retailers Stumble in China" (Business Week 09/06/2013)
  • "Risk Ahoy: Maersk, Daewoo Build the World's Biggest Boat" (Business Week 09/05/2013)
  • "Why Amazon Is on a Warehouse Building Spree" (Business Week 08/29/2013)
  • "HR Departments Invaded By Data Scientists" (CIO Magazine 08/27/2013)

  • September 7, 2013LINKS Global SCM Competition: The 2013 LINKS Global SCM Competition is scheduled for October-November 2013. The LINKS Supply Chain Management Simulation is used in the LINKS Global SCM Competition.

    Highlights of the LINKS Global SCM Competition:

  • Cross-Institution 8-Round Supply Chain Management Simulation Competition
  • Your Student Teams Compete Against Student Teams From Other Institutions
  • Challenges Students in an Intense Team-Based Cross-Institution Competition
  • For Students in Academic Degree-Granting Programs Worldwide
  • Targeted at Upper-Level Undergraduates and All MBAs
  • Further details about the October-November 2013 LINKS Global SCM Competition (scheduling, student eligibility, costs, and registration procedure) are accessible via the Global Competition link on the LINKS website.

     Registration signup and payment deadline for the 2013 LINKS Global SCM Competition: September 27, 2013

    Participating in a LINKS Global SCM Competition is an alternative instructional/learning opportunity to the traditional usage of LINKS within a single instructor’s course (i.e., an event with students from a single course conducted according to the course instructor's preferred scheduling).

    Questions? Faculty members with questions about the LINKS Global SCM Competition are invited to contact Randy Chapman, the LINKS author (Chapman@LINKS-simulations.com)

    September 4, 2012 New LINKS White Paper: A new white paper has joined the evolving LINKS White Papers collection: “Instructing Through Price Wars”

    Industry-wide price wars, with associated lack of profitability, in competitive business simulations can be stopped by vigilant instructors who just do not passively accept continuing industry-wide unprofitability and, generally, lack of reasonable profitability. Good instructor practice in the face of price wars includes initiatives, efforts, and actions before- and after-the-fact. The approaches detailed in this LINKS White Paper provide practical advice to instructors for coping with price wars when teaching with competitive business simulations such as the LINKS Simulations.

    There are now 16 LINKS white papers:
    1. “Best-Practice Teaching With Business Simulations”
    2. “Extreme Customization With LINKS Simulations”
    3. “Practice Rounds in LINKS Events”
    4. “Adding Ethical Dilemmas To LINKS Events”
    5. “Individual Performance Assessment in Business Simulations”
    6. “Designing Effective LINKS-Based Courses: Required, Recommended, and Optional Elements”
    7. “Advice To My LINKS Successor”
    8. “Coaching Throughout the Business Simulation Lifecycle”
    9. “Planning and Executing Effective Presidential Review Meetings”
    10. “Competing Against Historical LINKS Teams”
    11. “LINKS After-Action Review”
    12. “LINKS Teaching Tips”
    13. “Sample LINKS Event Schedules”
    14. “Consistency of Original and Re-Simulation Performance of LINKS Simulations Firms”
    15. “Inert-Firm Performance in LINKS Simulations Events”
    16. “Instructing Through Price Wars”

    September 1, 2013 LINKS Newsletter: The September-October 2013 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Links to the Professor's Columns in the September-October 2013 LINKS Newsletter:
  • Kevin Gwinner (Kansas State University), 'Thinking About A Simulation?' Revisited
  • Chris Parker (Pennsylvania State University), Within-Section, Cross-Section, or LINKS Global Competition Industries
  • Other stories in the September-October 2013 LINKS Newsletter include:
  • Competing Against Historical LINKS Teams
  • Historical Benchmarks
  • LINKS Global SCM Competition
  • Forecaster Simulation
  • Where In The World Is LINKS Simulations?
  • New LINKS White Paper
  • Presidential Review Meetings
  • LINKS Train-The-Trainer Seminar

  • July 3, 2013Interesting Reading:    Why the McWrap Is So Important To McDonald's (Business Week 07/03/2013)

    July 1, 2013 LINKS Newsletter: The July-August 2013 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the The LINKing Up Interview in the July-August 2013 LINKS Newsletter:
  • Zach Zacharia (Lehigh University), Evolving Preferences For LINKS Industry Setup
  • Direct Link to the Professor's Column in the July-August 2013 LINKS Newsletter:
  • Neil Krikorian (Rivier University), Advice To My LINKS Successor
  • Other stories in the July-August 2013 LINKS Newsletter include:
  • LINKS Global SCM Competition
  • New LINKS White Paper
  • Minimum Class Size For LINKS Billing Purposes
  • Printed LINKS Manuals
  • LINKS Adventures: May 17 at the University of St. Thomas
  • LINKS Train-The-Trainer Seminar

  • June 10, 2012LINKS Manuals Updated: All LINKS manuals have been updated.

    These editorial updates are minor changes in wording and typo corrections. LINKS instructors and students are the main source of insight and ideas for these updates.

    May 1, 2013 LINKS Newsletter: The May-June 2013 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the Professor's Column in the May-June 2013 LINKS Newsletter:
  • Which Day and What Time?
  • Other stories in the May-June 2013 LINKS Newsletter include:
  • LINKS Global Services Competition Results 2013
  • OSU SCM Competition: 24 More Hours in Columbus
  • LINKS Adventures: Terry Harrison's Spring 2013 LINKS Triathlon
  • Decision Variables Checks and Messages
  • Updated FAQ: Failure Rates Are Higher Than Expected
  • LINKS Train-The-Trainer Seminars

  • April 17, 2013Gold Medalists in the March-April 2013 LINKS Global Services Competition

    51 students from Concordia College, the University of Puerto Rico - Rio Piedras, and the University of Tulsa participated in the March-April 2013 LINKS Global Services Competition. These 51 students managed 14 firms in two LINKS Services Marketing Simulation industries.

    The co-winners ('Gold Medalists') in the March-April 2013 LINKS Global Services Competition are:

  • Industry SE1: Firms 1 and 5 (from the University of Puerto Rico - Rio Piedras and Concordia College)
  • Industry SE2: Firms 4 and 6 (from Concordia College and the University of Tulsa)

    Performance evaluation was based on the multi-factor balanced scorecard performance evaluation system described in the LINKS participant's manual.

    Congratulations to all!

  • March 30, 2013Interesting Reading:    Walmart Faces The Cost of Cost-Cutting: Empty Shelves (Business Week 03/28/2013)

    March 28, 2013 March-April 2013 LINKS Global Services Competition Update: At the mid-point of the LINKS Global Services Competition, the two leading firms in each of the competition industries are as follows (listed in numerical firm-number order, not ranking order, so these firms should be viewed as equal and unranked 'co-leaders' in their respective LINKS Global Services Competition industries):
  • Industry SE1: firms 1 and 6
  • Industry SE2: firms 1 and 7
  • These co-leading firms are from Concordia College, the University of Puerto Rico - Rio Piedras (multiple co-leaders), and the University of Tulsa.

    Well done ... so far!

    'Leadership' and 'winning' are based on the performance evaluation system described in the LINKS participant's manual.

    March 7, 2013 New LINKS White Paper: A new white paper has joined the evolving LINKS White Papers collection: “Inert-Firm Performance in LINKS Simulations Events”

    For LINKS instructors, the empirical results reported in this LINKS White Paper provide support for the inclusion of an inert (unstaffed/unmanaged) firm in a LINKS industry, particularly for mid-length LINKS Simulations events.


    March 1, 2013 LINKS Newsletter: The March-April 2013 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.


    Stories in the March-April 2013 LINKS Newsletter include:
  • Historical Benchmarks
  • LINKS Hall of Fame - Class of 2013
  • LINKS Simulations Sponsors MMA Doctoral Student Competition
  • FAQs Spotlight: Zero/Near-Zero Sales Volume In Channel 1
  • Game Run Schedules With Embargos
  • Where In The World Is LINKS Simulations?
  • New FAQ: Marketable Securities
  • LINKS Global Services Competition 2013
  • LINKS Train-The-Trainer Seminars

  • February 13, 2013 LINKS Hall of Fame: The 2013 class of the LINKS Hall of Fame includes 12 long-time LINKS users/supporters:
    Jim Brown, West Virginia University
    Goutam Chakraborty, Oklahoma State University
    Peng Sim Cheng, National University of Singapore
    Keely Croxton, Ohio State University
    Anders Gustafsson, Karlstads Universitet
    Greg Kivenzor, Rivier University
    Rajeev Kumra, Indian Institute of Management - Lucknow
    Alexandre Pignanelli, Fundaco Getulio Vargas
    Pedro Reyes, Baylor University
    Poja Shams, Karlstads Universitet
    Roger Woody, University of Kansas
    Chester Xiang, Clarkson University

    Instructor Hall of Fame membership reflects recognition, respect, and thanks accorded long-time (5+ years) LINKS instructors for their interest in, support of, and commitment to the LINKS Simulations. Along with LINKS Hall of Fame enshrinement, the title “LINKS Fellow” is bestowed on these distinguished LINKS supporters.

    Further details, including a photo gallery of the class of 2013, may be accessed via the Hall of Fame link on the LINKS website.

    January 25, 2013 LINKS Simulations Sponsors 3rd Annual MMA Outstanding Teacher-Scholar Doctoral Student Competition

    The Marketing Management Association announces the 3rd annual Outstanding Teacher-Scholar Doctoral Student Competition sponsored by LINKS Simulations and the MMA Foundation Legacy Fund. LINKS Simulations (www.LINKS-simulations.com) integrative, team-based business simulations are used worldwide in undergraduate, MBA, and EMBA courses and in corporate ExecEd programs. The MMA foundation supports developing future marketing faculty. This competition is open to doctoral students from any institution to recognize achievement and future promise in classroom instruction and scholarship.

    Competition applicants must be currently enrolled doctoral students with the doctoral degree awarded in December, 2013 or later. A complete application includes a faculty letter of recommendation, condensed curriculum vita, and teaching statement. The letter of recommendation addresses the applicant's scholarly record, potential for future scholarship, and teaching effectiveness.

    Three finalists will be selected from the written submissions to make a mini-teaching presentation at the Marketing Management Association Fall Educators' Conference in New Orleans, September 18-20, 2013. Finalists will be recognized for their achievement at the Awards Luncheon on Thursday, September 19, 2013. Each of the three finalists will have the conference registration fee (which includes meals) and two hotel nights paid.

    Please visit www.mmaglobal.org for competition and conference details.


    January 1, 2013 LINKS Newsletter: The January-February 2013 LINKS Newsletter is accessible via the Newsletter link on the main LINKS webpage.

    Direct Link to the The LINKing Up Interview in the January-February 2013 LINKS Newsletter:
  • Lisa Bolton (Pennsylvania State University), Teaching With LINKS: You Can Teach an Old Dog New Tricks
  • Other stories in the January-February 2013 LINKS Newsletter include:
  • LINKS Global SCM 2012 Fall Competition Results
  • Forecaster Simulation
  • Game Run Schedules With Embargos
  • LINKS Stats: Webpage Hits
  • International LINKS
  • LINKS Global Services Competition 2013
  • LINKS Train-The-Trainer Seminars

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