These links reference interesting and noteworthy web-based materials, readings, and websites that we've encountered in our web travels.
We believe that LINKS instructors and students will also find these links to be interesting and worthwhile.

Websites BPlans.com
CEO Express 		How Stuff Works
Marketing Dictionary 		Wikipedia
World Clock and Time Zones

LINKS Music Susan Boyle, "I Dreamed a Dream" Elton John, "I'm Still Standing" Queen, "We Are The Champions"

Videos Apple Store's Secret Sauce: 5 Steps of Service
Introduction to the Patent System (Source: Federal Judicial Center)
What Can Conjoint Analysis Do For You? (Source: Sawtooth Software)

Articles

  • "An Alternate Universe of Shopping, in Ohio" (New York Times 10/14/2017)
  • "Why Surge Prices Make Us So Mad: What Springsteen, Home Depot and a Nobel Winner Know" (New York Times 10/14/2017)
  • "How Facebook’s Ad System Works" (New York Times 10/12/2017)
  • "These Common Email Mistakes Are Ruining Your Credibility" (Fast Company 10/12/2017)
  • "Different Ads, Different Ethnicities, Same Car" (New York Times 10/12/2017)
  • "Dollar General Hits a Gold Mine in Rural America" (Business Week 10/11/2017)
  • "Walmart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup" (New York Times 10/05/2017)

  • "IBM Now Has More Employees in India Than in the U.S." (New York Times 09/28/2017)
  • "Some People Learn to Code in Their 60s, 70s or 80s" (New York Times 09/22/2017)
  • "Best Buy’s Secrets for Thriving in the Amazon Age" (New York Times 09/18/2017)
  • "With a $1,000 Price Tag, Apple’s iPhone Crosses a Threshold" (New York Times 09/10/2017)
  • "Dear Amazon, We Picked Your New Headquarters for You" (New York Times 09/09/2017)
  • "How to Recognize Burnout Before You’re Burned Out" (New York Times 09/05/2017)

  • "To Survive in Tough Times, Restaurants Turn to Data-Mining" (New York Times 08/25/2017)
  • "As Coding Boot Camps Close, the Field Faces a Reality Check" (New York Times 08/24/2017)
  • "A Small Business Guide To Selling On Amazon: Be Ready To Compete On Price" (Forbes 08/10/2017)
  • "Amazon’s Jobs Fair Sends Clear Message: Now Hiring Thousands" (New York Times 08/02/2017)
  • "Why Apple Is Experiencing Another Growth Spurt" (New York Times 08/02/2017)

  • "Big Publishing Wants To Co-Opt The Open Textbook Revolution" (Fast Company 07/28/2017)
  • "10 Companies Offering Unlimited Vacation Time" (Forbes 07/19/2017)
  • "Volvo, Betting on Electric, Moves to Phase Out Conventional Engines" (New York Times 07/05/2017)
  • "Luxury Cars Offer More Models, but Find Fewer Buyers" (New York Times 07/03/2017)

  • "A Street Fight Among Grocers to Deliver Your Milk, Eggs, Bananas" (New York Times 06/24/2017)
  • "Deep in the Malls of Texas, a Vision of Shopping’s Future" (New York Times 06/20/2017)
  • "Amazon Will Let Customers Try On Clothes Before Buying" (New York Times 06/20/2017)
  • "The Amazon-Walmart Showdown That Explains the Modern Economy" (New York Times 06/14/2017)
  • "Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing" (New York Times 06/14/2017)
  • "G.E.’s History of Innovation" (New York Times 06/12/2017)
  • "New iPad Pro Inches Toward Replacing PC, But Falls Short" (New York Times 06/12/2017)
  • "Broadway Tickets, for the Price of an Economics Lesson" (New York Times 06/08/2017)
  • "You Can Still Be a Great Boss When You're Younger Than Most of Your Team" (Fast Company 06/02/2017)

  • "How Google Took Over the Classroom" (New York Times 05/13/2017)
  • "New Graduates: These Are the Unspoken Rules of the Workplace No One Tells You" (Fast Company 05/12/2017)
  • "Coffee Shops Skip Wi-Fi to Encourage Customers to Actually Talk" (New York Times 05/09/2017)
  • "Can Wal-Mart’s Expensive New E-Commerce Operation Compete With Amazon?" (Business Week 05/04/2017)
  • "A Look Inside Airbus’s Epic Assembly Line" (New York Times 05/03/2017)

  • "Amid Brick-and-Mortar Travails, a Tipping Point for Amazon in Apparel" (New York Times 04/30/2017)
  • "How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons" (New York Times 04/02/2017)

  • "Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results." (New York Times 03/29/2017)
  • "Amazon Wants to Crush Your Store With Its Technology Might" (New York Times 03/25/2017)
  • "Familiar Names at the Store Want You to Stay With Them, Too" (New York Times 03/06/2017)
  • "The Struggle and Payoff of Setting Up Shop in an Airport" (New York Times 03/01/2017)

  • "For Marketers, TV Sets Are an Invaluable Pair of Eyes" (New York Times 02/25/2017)
  • "Business Schools Deliver Lifelong Education" (BizEd Magazine 02/22/2017)
  • "Is There an Ideal Length for an MBA Program?" (BizEd Magazine 02/22/2017)
  • "GMAC Releases Student Segmentation Survey" (BizEd Magazine 02/22/2017)
  • "Will You Graduate? Ask Big Data" (New York Times 02/02/2017)

  • "This Is What Recruiters Look For On Your LinkedIn Profile" (Fast Company 01/30/2017)
  • "Sears Clings to Catalog Thinking in an Online World" (New York Times 01/17/2017)
  • "6 Ways Embedded Analytics Can Change Your Business in 2017" (PC Magazine 01/05/2017)

  • "10 Website Fails Your Business Is Making" (Entrepreneur 12/30/2016)
  • "United Way Searches For Its Place in a World of One-Click Giving" (New York Times 12/23/2016)
  • "In Shadow of Amazon, European Challenger Looks to China for Inspiration" (New York Times 12/16/2016)

  • "Valuable Customer Interactions Are Data Driven Buy Always Human" (Fast Company 11/17/2016)
  • "United Offers Cheaper Airfare, but It’ll Cost You a Carry-On" (New York Times 11/15/2016)
  • "Why Executives Don't Trust Their Own Data and Analytics Insights" (Fast Company 11/04/2016)
  • "How the University of Alabama Became a National Player" (New York Times 11/03/2016)

  • "Gamification – The Next Big Thing in Service!?" (ServSIG 10/18/2016)
  • "How Did Walmart Get Cleaner Stores and Higher Sales? It Paid Its People More" (New York Times 10/15/2016)
  • "Why Samsung Abandoned Its Galaxy Note 7 Flagship Phone" (New York Times 10/11/2016)

  • "As Amazon Arrives, the Campus Bookstore Is a Books Store No More" (New York Times 09/16/2016)
  • "Department Stores Find Room to Grow in Canada" (New York Times 09/15/2016)
  • "How to Pick the Fastest Line at the Supermarket" (New York Times 09/07/2016)
  • "With Occupancy High, Hotels Seek to Avoid Online Booking Services" (New York Times 09/05/2016)

  • "Will Amazon Kill FedEx?" (Business Week 08/31/2016)
  • "G.E., the 124-Year-Old Software Start-Up" (New York Times 08/27/2016)
  • "Why the Big Three Airlines Are So Much the Same" (The Wall Street Journal 08/10/2016)
  • "Local Online Retailers Turning Back to Brick-And-Mortar in Central Florida" (Orlando Sentinel 08/08/2016)

  • "The Same Healthy Food, But It's Cheaper Across Town" (New York Times 07/27/2016)
  • "7 Steps To LinkedIn Marketing Messaging Success" (PC Magazine 07/27/2016)
  • "Amazon Is Quietly Eliminating List Prices" (New York Times 07/03/2016)

  • "How Intel Makes a Chip" (Business Week 06/09/2016)
  • "Facebook's Formula For Winning At AI" (Fast Company 06/07/2016)

  • "Apple Thinks Different With New San Francisco Store" (c|net 05/19/2016)
  • "Why Microsoft Won't Extend The Windows 10 Free Upgrade Offer" (CIO Magazine 05/05/2016)

  • "The Most Expensive Movies Ever Made" (Forbes 04/27/2016)
  • "In an Age of Privilege, Not Everyone Is in the Same Boat" (New York Times 04/23/2016)
  • "Avoiding the Dreaded Middle Seat May Now Cost You" (New York Times 04/18/2016)
  • "Some Online Bargains May Only Look Like One" (New York Times 04/13/2016)

  • "Golf Performance Is Tied to Placebo Power of Brands" (Centre Daily Times (State College, PA) 03/31/2016)
  • "Hotel Chains and Travel Websites in a Tug of War for Customers" (New York Times 03/27/2016)
  • "17 Predictions About The Future Of Big Data Everyone Should Read" (Forbes 03/15/2016)
  • "It’s Discounted, but Is It a Deal? How List Prices Lost Their Meaning" (New York Times 03/06/2016)
  • "5 Biases Preventing You From Making Good Business Decisions" (Entrepreneur 03/03/2016)

  • "Disney Introduces Demand-Based Pricing at Theme Parks" (New York Times 02/27/2016)
  • "The 6 Biggest Mistakes to Avoid When Building a Brand" (Entrepreneur 02/26/2016)
  • "What Google Learned From Its Quest to Build the Perfect Team" (New York Times 02/25/2016)
  • "Norwegian Air Flies in the Face of the Trans-Atlantic Establishment" (New York Times 02/23/2016)
  • "Delivery Start-Ups Face Road Bumps in Quest to Capture Untapped Market" (New York Times 02/11/2016)

  • "United’s Quest to Be Less Awful" (Business Week 01/14/2016)
  • "Uber’s No-Holds-Barred Expansion Strategy Fizzles in Germany" (New York Times 01/04/2016)

  • "The Most Popular Online Course Teaches You to Learn" (New York Times 12/29/2015)
  • "Universities Race to Nurture Start-Up Founders of the Future" (New York Times 12/28/2015)
  • "Jet.com’s Strategy: Low Prices, Fast Delivery, Happy Workers" (New York Times 12/26/2015)
  • "Starbucks Prospers by Keeping Pace With the Coffee Snobs" (New York Times 12/03/2015)
  • "Barnes & Noble Wants to Become More Than Books" (New York Times 12/03/2015)

  • "Lego’s Success Leads to Competitors and Spinoffs" (New York Times 11/20/2015)

  • "Microsoft’s Mission to Reignite PC Sector May Be Taking Hold" (New York Times 10/09/22/2015)
  • "Amazon Building a Tech Business for the Long Haul" (New York Times 10/09/2015)

  • "The Plot Twist: E-Book Sales Slip, and Print Is Far From Dead" (New York Times 09/22/2015)
  • "Uber Would Like to Buy Your Robotics Department" (New York Times 09/11/2015)
  • "How Stanford Took On the Giants of Economics" (New York Times 09/10/2015)
  • "10 Pricing Strategies That Can Drastically Improve Sales" (Entrepreneur 09/09/2015)

  • "In-Flight Wi-Fi Prices Jump as Demand Surges" (New York Times 08/26/2015)
  • "Inside Amazon: Wrestling Big Ideas in a Bruising Workplace" (New York Times 08/16/2015)
  • "Why Starbucks Prices Went Up as Coffee Beans Got Cheaper" (New York Times 08/16/2015)
  • "Smart Startups Learn How to Create and Manage Hype" (Entrepreneur 08/14/2015)
  • "Stores Suffer From a Shift of Behavior in Buyers" (New York Times 08/14/2015)
  • "Even in the New Alphabet, Google Keeps Its Capital G" (New York Times 08/13/2015)
  • "Want to Shop for a Surprise? Try a Subscription Box" (New York Times 08/12/2015)

  • "In Delta’s Frequent-Flier Magic Trick, Not Just Rabbits Disappear" (New York Times 07/31/2015)
  • "A New Florida Mall Defies Retailing's Headwinds" (New York Times 07/28/2015)

  • "5 Ways to Tell When, and When Not, to Stick to the Plan" (Entrepreneur 06/03/2015)
  • "Move Your Business Forward By Drawing a Perceptual Map" (Entrepreneur 06/03/2015)
  • "The 10 Hardest Interview Questions" (Entrepreneur 06/03/2015)
  • "Facing Elite Bloat, Airlines Move the Goal Posts" (New York Times 06/03/2015)

  • "David Letterman, Prickly Late-Night Innovator, Counts Down to His Exit" (New York Times 05/19/2015)
  • " Singapore’s Postal Service Reinvents Itself for the Digital Age" (New York Times 05/18/2015)
  • "How to Get Customers to Respond to Invoices on Time" (CFO Magazine 05/18/2015)
  • "Water Pricing in Two Thirsty Cities: In One, Guzzlers Pay More, and Use Less" (New York Times 05/06/2015)
  • "Two Retail Veterans Take Aim at Amazon’s E-Commerce Reign" (New York Times 05/06/2015)
  • "U. of Illinois to Offer a Lower-Cost M.B.A., Thanks to MOOCs" (The Chronicle of Higher Education 05/04/2015)

  • "Microsoft Has a Far-Out Vision" (New York Times 04/30/2015)
  • "How 'Elite' Universities Are Using Online Education" (The Chronicle of Higher Education 04/10/2015)
  • "M.B.A. Programs That Get You Where You Want to Go" (New York Times 04/07/2015)

  • "How to Design the Perfect Logo" (Entrepreneur 03/31/2015)
  • "Be Your Guest? How About I Just Pay and Leave?" (New York Times 03/28/2015)
  • "10 Simple Things You Can Do to Be More Secure Online" (PC Magazine 03/23/2015)
  • "Turning To Education For Fun" (New York Times 03/19/2015)
  • "McDonald's Seeks Its Fast Food Soul" (New York Times 03/07/2015)
  • "Apple’s New Job: Selling a Smartwatch to an Uninterested Public" (New York Times 03/02/2015)

  • "The Upside of Waiting in Line" (New York Times 02/22/2015)
  • "8 Business Lessons From a 9-Year-Old Entrepreneur" (Chief Executive 02/13/2015)
  • "Chinese Phone Upstarts Sell With Personality, Not Product" (New York Times 02/09/2015)
  • "How to Raise a University’s Profile: Pricing and Packaging" (New York Times 02/06/2015)
  • "The MOOC Hype Fades, in 3 Charts" (The Chronicle of Higher Education 02/05/2015)

  • "Target Ends Its Unprofitable Gamble in Canada" (New York Times 01/16/2015)
  • "Why Target Failed in Canada" (Fortune 01/15/2015)
  • "10 Tips To Craft a Strong Business Plan" (Entrepreneur 01/15/2015)
  • "4 Tips for Persuading People by Listening to Them" (Entrepreneur 01/15/2015)

  • "With Market Saturated, Starbucks Looks to High End" (New York Times 12/05/2014)
  • "Starbucks Wants to Be Fancy Again" (Business Week 12/04/2014)

  • "Professors of the Year Reveal What Makes Their Classes Stand Out" (The Chronicle of Higher Education 11/20/2014)
  • "5 Tips for Managing Clients' Expectations and Improving Client Satisfaction" (AccountingWEB 11/05/2014)
  • "Stanford Bets Big on Virtual Education" (Business Week 11/05/2014)

  • "Demystifying the MOOC" (New York Times 10/29/2014)
  • "Higher Creativity Through 12,000 Steps" (Business Week 10/28/2014)
  • "Method to the Madness: How Hotels Set Room Rates" (USA Today 10/26/2014)

  • "The $84.50 Reason Apple Wants You to Buy That Big iPhone" (Business Week 09/23/2014)
  • "Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture" (Business Week 09/18/2014)

  • "Business Is a Big Draw for International Students in the U.S." (The Chronicle of Higher Education 08/29/2014)
  • "Extreme Moneyball: The Houston Astros Go All In on Data Analysis" (Business Week 08/28/2014)
  • "How Facebook Redesigns for a Billion Users" (Business Week 08/20/2014)
  • "How To Sell in 60 Seconds" (Entrepreneur 08/16/2014)
  • "Can Universities Use Data to Fix What Ails the Lecture?" (The Chronicle of Higher Education 08/11/2014)
  • "How to Earn Customer Loyalty" (Business Week 08/07/2014)
  • "The Three Unexplained Mysteries of Taxi Tipping Behavior" (Business Week 08/07/2014)
  • "'Free' Offers Can Really Cost You" (USA Today 08/04/2014)

  • "The Most Powerful Ways to Start a Presentation" (Inc. Magazine 07/31/2014)
  • "Who Wants to Go to Business School in the Sticks?" (Business Week 07/30/2014)
  • "That Comcast Customer Service Rep Wasn't Going Rogue" (Business Week 07/18/2014)
  • "University of Utah's New Dorm Mimics Google Headquarters" (Business Week 07/15/2014)
  • "Can Bigger Overhead Bins Ease the Carry-On Bag Blitz?" (Business Week 07/11/2014)
  • "B-Schools Finally Acknowledge: Companies Want MBAs Who Can Code" (Business Week 07/11/2014)
  • "Twilight of the Pizza Barons" (Business Week 07/03/2014)

  • "To Lure Travelers, Trains and Planes Start Competing on Faster Wi-Fi" (Business Week 06/13/2014)
  • "Get It Right: Pricing Strategies That Work" (American Express OPEN Forum 06/03/2014)

  • "Taco Bell's Recipe For New Products" (Business Week 05/29/2014)
  • "The Trouble With IBM" (Business Week 05/22/2014)
  • "Lenovo, the Treasure Hunter of Tech" (Business Week 05/08/2014)
  • "Big Pharma's Favorite Prescription: Higher Prices" (Business Week 05/08/2014)

  • "The Dumb Way We Board Airplanes Remains Impervious To Good Data" (Business Week 04/23/2014)
  • "Airline Customer Service: Still Not as Bad as Cable TV" (Business Week 04/22/2014)
  • "Would Another Runway at Heathrow Lower Airfares?" (Business Week 04/22/2014)
  • "Spirit Airlines Sees All Those Passenger Complaints as Mere Misunderstandings" (Business Week 04/18/2014)
  • "Why Brooklyn Law Cut Its Tuition" (Fortune 04/15/2014)
  • "Why Can't E-Books Disrupt The Lucrative College Textbook Business" (Fast Company 04/08/2014)

  • "NFL Tickets Are Way Too Cheap (Especially in Green Bay)" (Business Week 03/14/2014)
  • "Half of U.S. Business Schools Might Be Gone by 2020" (Business Week 03/14/2014)
  • "Cost and Financial Aid Increasingly Influence Students' Choice of College" (The Chronicle of Higher Education 03/06/2014)
  • "What Massive Online Courses Do Well, and Where They Falter" (Business Week 03/12/2014)

  • "Disney's Magic Kingdom Nears $100 Tickets, and the Crowds Keep Coming" (Business Week 02/25/2014)
  • "A Caribbean Crowded With Ships Means Discounts for Cruise-Goers" (Business Week 02/12/2014)

  • "Academics Are Down on MOOCs. Business Schools Aren't" (Business Week 01/16/2014)
  • "For Indecisive Travelers, an Options Market for Airfares" (Business Week 01/03/2014)

  • "Yandex Searches Past Its Language Barrier" (Fortune 11/13/2013)
  • "Marketing Lessons From a Garage Sale" (Business Week 11/11/2013)
  • "The Hidden Technology That Makes Twitter Huge" (Business Week 11/07/2013)
  • "How Steve Jobs Made the iPad Succeed When All Other Tablets Failed" (Wired 11/02/2013)

  • "What Sports Can Teach About The 'Cautionary Side' of Big Data" (The Chronicle of Higher Education 10/31/2013)

  • "Why Your Startup Can't Find Developers" (Fast Company 09/26/2013)
  • "The Indie Bookstore Resurgence" (Fortune 09/20/2013)
  • "25 Things Influential People Do Better Than Anyone Else" (Forbes 09/18/2013)
  • "That Digital Tablet on the Restaurant Table Will Make You Spend More" (Business Week 09/17/2013)
  • "How Soutwest and Virgin America Win By Putting People Before Profit" (Forbes 09/10/2013)
  • "Why Foreign Retailers Stumble in China" (Business Week 09/06/2013)
  • "Risk Ahoy: Maersk, Daewoo Build the World's Biggest Boat" (Business Week 09/05/2013)

  • "Why Amazon Is on a Warehouse Building Spree" (Business Week 08/29/2013)
  • "HR Departments Invaded By Data Scientists" (CIO Magazine 08/27/2013)

  • "How Publix's People-First Culture Is Winning The Grocer War" (Forbes 07/24/2013)
  • "Apple: Game Over or Room To Grow?" (Fortune 07/15/2013)
  • "Why the McWrap Is So Important To McDonald's" (Business Week 07/03/2013)
  • "Starbucks Aims for the Afternoon With Soda-Fountain Test" (Business Week 07/03/2013)

  • "3 Lessons Learned From a Failed Customer Feedback Software Test" (CIO Magazine 06/10/2013)

  • "The Post Office Returns To The Local Store" (Business Week 05/23/2013)
  • "Inside Google's Secret Lab" (Business Week 05/22/2013)
  • "What Professors Can Learn From 'Hard Core' MOOC Students" (The Chronicle of Higher Education 05/20/2013)

  • "Sizing Up The Data" (CFO Magazine 04/29/2013)
  • "Are the Costs of 'Free' Too High in Online Education?" (Communications of the ACM April/2013)

  • "Walmart Faces The Cost of Cost-Cutting: Empty Shelves" (Business Week 03/28/2013)
  • "50 Greatest Business Rivalries of All Time" (Fortune 03/21/2013)
  • "Twist-Ties vs. Plastic Clips: Tiny Titans Battle for the Bakery Aisle" (Business Week 03/13/2013)
  • "The 1962 CIA Paper That Predicts The Big Deal With Big Data" (Business Week 03/13/2013)

  • "When Your Big Customer Wants to Pay Late" (CFO Magazine 01/28/2013)
  • "The Future According To Google's Larry Page" (Fortune 01/03/2013)

  • "Santa's Lucrative Business Model Delivers The Goods" (Forbes 12/21/2012)
  • "Google's Gmail Outage Is a Sign of Things To Come" (Business Week 12/17/2012)
  • " How The Bar Code Took Over The World (Business Week 12/17/2012)

  • "What Killed Michael Porter's Monitor Group? The One Force That Really Matters" (Forbes 11/20/2012)

  • "Can Apple Win Over China?" (Fortune 10/29/2012)
  • "Facebook: The Making of 1 Billion Users" (Business Week 10/04/2012)

  • "The World's Least-Popular Four-Digit PIN: 8068" (Slate 09/19/2012)

  • "The Dangerous Seduction of the Lifetime Value (LTV) Formula" (Forbes 08/30/2012)
  • "Death To PowerPoint!" (Business Week 08/30/2012)
  • "The Private World of Private Label Food Brands" (FoodProcessing.com 08/03/2012)
  • "Professor Billionaire: The Stanford Academic Who Wrote Google Its First Check" (Forbes 08/01/2012)

  • "5 Essential Qualities For Entrepreneurial Leadership" (Forbes 06/08/2012)

  • "Five Ways To Make Your Company More Innovative" (HBS Working Knowledge 05/23/2012)

  • "The Future Retail Wasteland" (Business Week 04/12/2012)

  • "There's Basically Nothing You Can Say That Isn't Trademarked" (Business Week 03/21/2012)

  • "Moving From Products To Services: The Six Big Challenges" (Center For Services Leadership, Arizona State University, 02/16/2012)

  • "J. C. Penney's Risky New Pricing Strategy" (Business Week 01/31/2012)
  • "The Three Most Important Questions For Profitable Growth" (Forbes 01/28/2012)

  • "Lego Is For Girls" (Business Week 12/14/2011)

  • "Protect and Attack: Lenovo's New Strategy" (Fast Company 11/22/2011)
  • "Palantir, the War on Terror's Secret Weapon" (Business Week 11/22/2011)
  • "Apple's Supply-Chain Secret? Hoard Lasers" (Business Week 11/03/2011)

  • "How Visa Protects Your Data" (Fast Company 10/19/2011)

  • "Amazon, the Company That Ate the World" (Business Week 09/28/2011)
  • "Data Analytics: Crunching the Future" (Business Week 09/08/2011)
  • "How Not To Grow" (CFO Magazine 09/01/2011)

  • "How To Mine Social Media Customer Feedback Intelligently" (ChiefExecutive.net 08/12/2011)

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