These links reference interesting and noteworthy web-based materials, readings, and websites that we've encountered in our web travels.
We believe that LINKS instructors and students will also find these links to be interesting and worthwhile.

Websites BPlans.com
CEO Express
How To Use Excel 		How Stuff Works
Marketing Dictionary
Marketing Virtual Library 		Wikipedia
World Clock and Time Zones

LINKS Music Susan Boyle, "I Dreamed a Dream" Elton John, "I'm Still Standing" Queen, "We Are The Champions"

Videos Apple Store's Secret Sauce: 5 Steps of Service
Introduction to the Patent System (Source: Federal Judicial Center)
What Can Conjoint Analysis Do For You? (Source: Sawtooth Software)

Articles

  • "8 Steps To Delivering a Consistently Memorable Customer Experience" (Inc. Magazine 06/09/2021)

  • "How to Grow Your Business When Customer Behaviors Change" (Entrepreneur 05/03/2021)

  • "How to Recycle Your Electronics" (PC Magazine 04/12/2021)

  • "Five Tips For Outsourcing Business Processes Effectively In 2021" (Forbes 03/19/2021)

  • "How Does A Trademark Protect Your Business Name?" (Forbes 02/21/2021)

  • "The Future of the Food Supply Chain Lives on a Rooftop in Montreal" (Fortune 02/06/2021)
  • "For Even More Value from Your Miles and Points, Do This (Not That)" (Forbes 02/05/2021)

  • "Zoom Classes. No Chance Meetings. Is Virtual Business School Worth the Cost?" (New York Times 12/11/2020)
  • "When Your Company Has to Say Sorry, Here's How to Do It Right" (Business Week 12/09/2020)
  • "4 Strategies To Help You Learn To Take Constructive Criticism" (Fast Company 12/08/2020)

  • "Can E-Commerce Save Retail?" (Entrepreneur 10/19/2020)

  • "MBA Students Get Thrown Off Course by Shift to Online Learning" (Business Week 09/16/2020)
  • "3 Keys to Building a Highly Profitable Online Business" (Entrepreneur 09/09/2020)

  • "Revenue Growth Management: Common Pitfalls And How To Win" (Chief Executive 08/27/2020)
  • "It's Not To Late To Get Web Cam Ready" (Chief Executive 08/14/2020)

  • "20 Tips For Working From Home" (PC Magazine 07/31/2020)
  • "4 Ways Businesses Can Adapt to a Changing Supply-Chain Environment" (Fortune 07/21/2020)
  • "What's the Value of Harvard Without a Campus?" (New York Times 07/11/2020)

  • "Anyone Can Teach Anything on This Education Site - And That's Why It's Worth Billions" (Forbes 06/17/2020)
  • "Business School Deans Live the Crisis, Not Just Teach About It" (Business Week 06/16/2020)
  • "Starbucks Is About To Look a Lot Different" (Fast Company 06/10/2020)
  • "Remote Work Will Never Be the Same, And That's a Good Thing" (PC Magazine 06/01/2020)

  • "College as We Know It Coming to an End? Don't Bet on It" (Business Week 05/22/2020)
  • "Can an Artificial Intelligence Learn to Beat the Stock Market?" (Fast Company 05/18/2020)
  • "5 Takeaways From My Covid-19 Remote Teaching" (The Chronicle of Higher Education 05/04/2020)

  • "Why You Shouldn't Try to Replicate Your Classroom Teaching Online" (The Chronicle of Higher Education 04/30/2020)
  • "Why the Macintosh Idea Has Survived and Thrived Since 1984" (Fast Company 04/25/2020)
  • "Inc.'s Essential Business Survival Guide for the Covid-19 Crisis" (Inc. Magazine 04/24/2020)
  • "10 Top Tips for IT Pros Working From Home" (PC Magazine 04/23/2020)
  • "How to Survive the Disruption in Global Supply Chains" (Fast Company 04/21/2020)
  • "Zoom vs. Microsoft Teams vs. Google Meet: Which Top Videoconferencing App Is Best?" (PC Magazine 04/15/2020)
  • "How to Use Microsoft Teams For Free" (PC Magazine 04/10/2020)
  • "How to Prevent Zoom-Bombing" (PC Magazine 04/10/2020)
  • "Afraid of Zoombombing? Try Microsoft Teams, Google Meet, WebEx For Virtual Classes" (USA Today 04/09/2020)

  • "How to Help Struggling Students Succeed Online" (The Chronicle of Higher Education 03/26/2020)
  • "20 Tips For Working From Home" (PC Magazine 03/20/2020)
  • "A Comprehensive Guide to Collaboration Tools For Businesses With Teams Working From Home" (Inc. Magazine 03/20/2020)
  • "Ready to Video Chat? How to Group FaceTime" (PC Magazine 03/20/2020)
  • "5 Strategies to Manage Your Newly Remote Employees" (Fast Company 03/18/2020)
  • "The Greatest Designs of Modern Times" (Fortune 03/16/2020)

  • "7 Tips to Turn Customer Complaints Into Opportunities" (Inc. Magazine 02/15/2020)

  • "Revenue Growth In A Digitized World" (Chief Executive 01/22/2020)
  • "Dying Malls? This One Has Found a Way to Thrive" (New York Times 01/14/2020)
  • "Los Angeles Rethinks Taxis as Uber and Lyft Dominate the Streets" (New York Times 01/12/2020)

  • "How the 2010s Changed Retail Forever" (Fortune 12/19/2019)
  • "Why Customer Engagement Should Be Every Business’s Top Priority in 2020" (Forbes 12/16/2019)
  • "Best Buy Bucks the Trend That’s Crushing Other Retailers" (Wired 12/11/2019)
  • "How to Keep Your Solo Business Successful Without You" (Inc. Magazine 12/09/2019)

  • "For Hundreds Of The Nation’s Private Colleges, It’s Merge Or Perish" (Forbes 11/27/2019)
  • "How Amazon Does It: Decision Making Inside The World’s Most Daring Digital Company" (Chief Executive 11/01/2019)

  • "Five Tips For Recession-Proofing Your Business" (Forbes 10/28/2019)
  • " Would You Like Fries With That? McDonald’s Already Knows the Answer" (New York Times 10/22/2019)
  • "Calm Your Upset Customers And Turn Them Around Using This Proven Service Recovery Method" (Forbes 10/07/2019)

  • "How Starbucks Got Its Buzz Back" (Fortune 09/24/2019)
  • "Why Are Your Customers Calling You Again?" (McKinsey & Company 09/2019)
  • "The Five-Minute Email Rule Completely Transformed The Way I Work" (Fast Company 09/13/2019)

  • "Robot Baristas Serve Cappuccinos With Convenience" (Fortune 08/30/2019)
  • "What Is Deep Learning?" (PC Magazine 08/08/2019)
  • "Sales Are So Common, Are They Meaningless?" (Forbes 08/06/2019)
  • "A First Look Inside Google’s Top-Secret Design Lab" (Fast Company 08/06/2019)
  • "5 Things You Didn't Know Free Wi-Fi Can Do for Your Business" (PC Magazine 08/02/2019)

  • "How to Make Professional Connections at a Social Event" (Fast Company 07/31/2019)
  • "Amazon’s Most Ambitious Research Project Is a Convenience Store" (Business Week 07/18/2019)
  • "5 Automated Email Marketing Messages You Should Be Using" (Entrepreneur 07/15/2019)
  • "22 Excel Tips for Becoming a Spreadsheet Pro" (PC Magazine 07/12/2019)
  • "Multinational Companies Are Adjusting To Shorter Supply Chains" (The Economist 07/11/2019)
  • "6 Tips for Getting Started With Project Management" (PC Magazine 07/08/2019)

  • "How Data Can Help You Win in the Winner-Take-All Economy" (New York Times 06/15/2019)
  • "Cleanup In Aisle 5? Messy Stores, Not E-Commerce, Are Killing Bricks And Mortar" (Forbes 06/10/2019)

  • "Why Business Schools Are Shutting Down Their MBA Programs" (Forbes 05/26/2019)
  • "Amazon Turns Shopping Malls Into Warehouses, Changing America's Community Landscape" (Forbes 05/25/2019)
  • "Why Some Merchants Are Avoiding Amazon" (Forbes 05/22/2019)
  • "Making Billions at the Dollar Store" (Fortune 05/22/2019)
  • "Schools Are Using Software To Help Pick Who Gets In. What Could Go Wrong?" (Fast Company 05/17/2019)
  • "CVS Wants to Make Your Drugstore Your Doctor" (Fortune 05/17/2019)
  • "A Better Way To Fly - Introducing United's Brand New Premium Plus Class" (Forbes 05/12/2019)
  • "Applying the Eight Core Elements of High Performance Teams" (Chief Executive 05/01/2019)

  • "Millennials Tried to Kill the American Mall, But Gen Z Might Save It" (Business Week 04/25/2019)
  • "The Future of Shopping Is Already Happening in China" (Business Week 04/24/2019)
  • "Battle for .amazon Domain Pits Retailer Against South American Nations" (New York Times 04/18/2019)

  • "Meet the English Professor Creating the Billion Dollar College of the Future" (Forbes 03/28/2019)
  • "Helping Foreign Students Cover the High Price of an MBA" (Business Week 03/08/2019)
  • "How Churn Destroys Businesses, and How to Stop It at Yours" (Entrepreneur 03/07/2019)
  • "Amazon Is Closing Pop-Up Stores, as Its Retail Strategy Evolves" (New York Times 03/06/2019)
  • "10 Ways to Boost Your Wi-Fi Signal" (PC Magazine 03/01/2019)

  • "This Is Microsoft’s AI Pipeline, From Research to Reality" (Fast Company 02/13/2019)
  • "Why America’s New Apartment Buildings All Look the Same" (Business Week 02/13/2019)

  • "Why Amazon Go May Soon Change The Way We Shop" (Forbes 01/13/2019)
  • "Brick-And-Mortar Retail Is Not Dead, But Department Stores Like Macy’s Sure Are" (Forbes 01/10/2019)

  • "Defining The Right Business KPIs" (Information Week 12/19/2018)
  • "Checking In? No Thanks. I’m Just Here to Use the Wi-Fi" (New York Times 12/12/2018)
  • "Exclusive CEO Interview: Satya Nadella Reveals How Microsoft Got Its Groove Back" (Forbes 12/10/2018)

  • "Learning How AI Makes Decisions" (PC Magazine 11/28/2018)
  • "25 Lessons Business School Won't Ever Teach You" (Entrepreneur 11/26/2018)
  • "Why Airlines Don’t Want You to Fly Basic Economy" (Business Week 11/16/2018)
  • "Walmart's Fight Against Amazon Is Picking Up Steam" (Forbes 11/15/2018)
  • "Panera Bread Expands To Offer Breakfast Delivery" (Forbes 11/15/2018)
  • "SouthWest Airlines Is Flying To Hawaii. Here's What Could Happen When It Arrives" (Forbes 11/09/2018)
  • "How Does Amazon Do It? Five Critical Factors That Explain Amazon's Incredible Success" (Forbes 11/01/2018)

  • "Get Smarter About Business Cheaper With These 10 Free Online Courses" (Entrepreneur 10/29/2018)
  • "China Is the World’s Retail Laboratory" (Business Week 10/18/2018)
  • "How Companies Turn Your Data Into Money" (PC Magazine 10/10/2018)

  • "Excel Add-Ins: How To Find And Use Them" (PC World 09/06/2018)
  • "Hard Lessons (Thanks, Amazon) Breathe New Life Into Retail Stores" (New York Times 09/03/2018)

  • "3 Tricks to Get People to Actually Listen to Your Presentations" (Entrepreneur 08/31/2018)
  • "Harley-Davidson Needs a New Generation of Riders" (Business Week 08/23/2018)
  • "The Future of Air France Depends On Becoming Less French" (Business Week 08/22/2018)
  • "How Data Is Changing the Pharma Operations World" (McKinsey&Company 08/18/2018)
  • "The Risks and Rewards of Outsourcing" (McKinsey&Company 08/14/2018)
  • "What’s the Right Number of Taxis (or Uber or Lyft Cars) in a City?" (New York Times 08/10/2018)
  • "Workplace Wellness Programs Don’t Work Well. Why Some Studies Show Otherwise" (New York Times 08/06/2018)
  • "Here’s Apple’s Plan to Keep From Losing the World’s Fastest-Growing Smartphone Market" (Business Week 08/06/2018)

  • "The Freshest Ideas Are in Small Grocery Stores" (New York Times 07/31/2018)
  • "Why Ikea Succeeds Around The World While Other Retailers Falter" (Forbes 07/30/2018)
  • "Best Buy Should Be Dead, But It’s Thriving in the Age of Amazon" (Business Week 07/19/2018)
  • "A 4-Day Workweek? A Test Run Shows a Surprising Result" (New York Times 07/19/2018)
  • "How Reward Cards Encourage Merchants to Lower Prices" (Fortune 07/16/2018)
  • "McDonald's Says Goodbye Cashiers, Hello Kiosks" (Forbes 07/11/2018)

  • "The NBA’s Minor League Could Soon Transform Pro Basketball" (Business Week 06/20/2018)
  • "Why Panera’s Experiment With Pay-What-You-Want Dining Failed" (Fast Company 06/08/2018)
  • "Tears ‘R’ Us: The World’s Biggest Toy Store Didn’t Have to Die" (Business Week 06/06/2018)

  • "From Airlines To Baseball Teams, How Companies Can Control The Uncontrollable" (Forbes 05/24/2018)
  • "How China’s 36th-Best Car Company Saved Volvo" (Business Week 05/24/2018)
  • "The Gambler Who Cracked the Horse-Racing Code" (Business Week 05/03/2018)

  • "How Nick Saban Keeps Alabama Football Rolling" (Fortune 04/23/2018)
  • "The Science Of Happiness, In Four Simple Work Habits" (Fast Company 04/06/2018)
  • "Retailers Race Against Amazon to Automate Stores" (New York Times 04/01/2018)

  • "FedEx Follows Amazon Into the Robotic Future" (New York Times 03/18/2018)
  • "Toys ‘R’ Us Case Is Test of Private Equity in Age of Amazon" (New York Times 03/15/2018)
  • "Lotto Tickets Are Nice, Boss, but Can I Have My Bonus?" (New York Times 03/11/2018)
  • "5G Cell Service Is Coming. Who Decides Where It Goes?" (New York Times 03/02/2018)

  • "Why A.I. Researchers at Google Got Desks Next to the Boss" (New York Times 02/19/2018)
  • "How Olympic Figure Skaters Design Their Programs" (Fast Company 02/16/2018)
  • "How GE Went From American Icon to Astonishing Mess" (Business Week 02/01/2018)
  • "Inside Amazon's Artificial Intelligence Flywheel" (Wired 02/01/2018)

  • "Inside Amazon Go, a Store of the Future" (New York Times 01/21/2018)
  • "Why Amazon Is The New Microsoft" (Computerworld 01/13/2018)

  • "Bookstore Chains, Long in Decline, Are Undergoing a Final Shakeout" (New York Times 12/28/2017)
  • "Reminding E-Commerce Customers Who Delivers" (New York Times 12/10/2017)
  • "Can Marriott Keep Starwood’s Culture of Cool, and Its Customers?" (New York Times 12/09/2017)
  • "How To Build a Successful Team" (New York Times 12/01/2017)

  • "The Future Of Retail In The Age Of Amazon" (Fast Company 11/24/2017)
  • "Laptops Are Great. But Not During a Lecture or a Meeting." (New York Times 11/22/2017)
  • "Macy’s Has a Plan to Survive the Retail Apocalypse" (Business Week 11/21/2017)
  • "Retailers Experiment With a New Philosophy: Smaller Is Better" (New York Times 11/17/2017)
  • "10 Tips For Job Hunting While You’re Still Employed" (CIO Magazine 11/16/2017)
  • "How to Use Social Media in Your Career" (New York Times 11/13/2017)
  • "How Data Will Change The Future of Customer Service" (New York Times 11/10/2017)
  • "The Disappearing American Grad Student" (New York Times 11/03/2017)
  • "Six Myths About Choosing a College Major" (New York Times 11/03/2017)

  • "Many Academics Are Eager to Publish in Worthless Journals" (New York Times 10/30/2017)
  • "Australia’s Amazon Book Battle" (New York Times 10/19/2017)
  • "An Alternate Universe of Shopping, in Ohio" (New York Times 10/14/2017)
  • "Why Surge Prices Make Us So Mad: What Springsteen, Home Depot and a Nobel Winner Know" (New York Times 10/14/2017)
  • "How Facebook’s Ad System Works" (New York Times 10/12/2017)
  • "These Common Email Mistakes Are Ruining Your Credibility" (Fast Company 10/12/2017)
  • "Different Ads, Different Ethnicities, Same Car" (New York Times 10/12/2017)
  • "Dollar General Hits a Gold Mine in Rural America" (Business Week 10/11/2017)
  • "Walmart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup" (New York Times 10/05/2017)

  • "IBM Now Has More Employees in India Than in the U.S." (New York Times 09/28/2017)
  • "Some People Learn to Code in Their 60s, 70s or 80s" (New York Times 09/22/2017)
  • "Best Buy’s Secrets for Thriving in the Amazon Age" (New York Times 09/18/2017)
  • "With a $1,000 Price Tag, Apple’s iPhone Crosses a Threshold" (New York Times 09/10/2017)
  • "Dear Amazon, We Picked Your New Headquarters for You" (New York Times 09/09/2017)
  • "How to Recognize Burnout Before You’re Burned Out" (New York Times 09/05/2017)

  • "To Survive in Tough Times, Restaurants Turn to Data-Mining" (New York Times 08/25/2017)
  • "As Coding Boot Camps Close, the Field Faces a Reality Check" (New York Times 08/24/2017)
  • "A Small Business Guide To Selling On Amazon: Be Ready To Compete On Price" (Forbes 08/10/2017)
  • "Amazon’s Jobs Fair Sends Clear Message: Now Hiring Thousands" (New York Times 08/02/2017)
  • "Why Apple Is Experiencing Another Growth Spurt" (New York Times 08/02/2017)

  • "Big Publishing Wants To Co-Opt The Open Textbook Revolution" (Fast Company 07/28/2017)
  • "10 Companies Offering Unlimited Vacation Time" (Forbes 07/19/2017)
  • "Volvo, Betting on Electric, Moves to Phase Out Conventional Engines" (New York Times 07/05/2017)
  • "Luxury Cars Offer More Models, but Find Fewer Buyers" (New York Times 07/03/2017)

  • "A Street Fight Among Grocers to Deliver Your Milk, Eggs, Bananas" (New York Times 06/24/2017)
  • "Deep in the Malls of Texas, a Vision of Shopping’s Future" (New York Times 06/20/2017)
  • "Amazon Will Let Customers Try On Clothes Before Buying" (New York Times 06/20/2017)
  • "The Amazon-Walmart Showdown That Explains the Modern Economy" (New York Times 06/14/2017)
  • "Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing" (New York Times 06/14/2017)
  • "G.E.’s History of Innovation" (New York Times 06/12/2017)
  • "New iPad Pro Inches Toward Replacing PC, But Falls Short" (New York Times 06/12/2017)
  • "Broadway Tickets, for the Price of an Economics Lesson" (New York Times 06/08/2017)
  • "You Can Still Be a Great Boss When You're Younger Than Most of Your Team" (Fast Company 06/02/2017)

  • "How Google Took Over the Classroom" (New York Times 05/13/2017)
  • "New Graduates: These Are the Unspoken Rules of the Workplace No One Tells You" (Fast Company 05/12/2017)
  • "Coffee Shops Skip Wi-Fi to Encourage Customers to Actually Talk" (New York Times 05/09/2017)
  • "Can Wal-Mart’s Expensive New E-Commerce Operation Compete With Amazon?" (Business Week 05/04/2017)
  • "A Look Inside Airbus’s Epic Assembly Line" (New York Times 05/03/2017)

  • "Amid Brick-and-Mortar Travails, a Tipping Point for Amazon in Apparel" (New York Times 04/30/2017)
  • "How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons" (New York Times 04/02/2017)

  • "Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results." (New York Times 03/29/2017)
  • "Amazon Wants to Crush Your Store With Its Technology Might" (New York Times 03/25/2017)
  • "Familiar Names at the Store Want You to Stay With Them, Too" (New York Times 03/06/2017)
  • "The Struggle and Payoff of Setting Up Shop in an Airport" (New York Times 03/01/2017)

  • "For Marketers, TV Sets Are an Invaluable Pair of Eyes" (New York Times 02/25/2017)
  • "Business Schools Deliver Lifelong Education" (BizEd Magazine 02/22/2017)
  • "Is There an Ideal Length for an MBA Program?" (BizEd Magazine 02/22/2017)
  • "GMAC Releases Student Segmentation Survey" (BizEd Magazine 02/22/2017)
  • "Will You Graduate? Ask Big Data" (New York Times 02/02/2017)

  • "This Is What Recruiters Look For On Your LinkedIn Profile" (Fast Company 01/30/2017)
  • "Sears Clings to Catalog Thinking in an Online World" (New York Times 01/17/2017)
  • "6 Ways Embedded Analytics Can Change Your Business in 2017" (PC Magazine 01/05/2017)

  • "10 Website Fails Your Business Is Making" (Entrepreneur 12/30/2016)
  • "United Way Searches For Its Place in a World of One-Click Giving" (New York Times 12/23/2016)
  • "In Shadow of Amazon, European Challenger Looks to China for Inspiration" (New York Times 12/16/2016)

  • "Valuable Customer Interactions Are Data Driven Buy Always Human" (Fast Company 11/17/2016)
  • "United Offers Cheaper Airfare, but It’ll Cost You a Carry-On" (New York Times 11/15/2016)
  • "Why Executives Don't Trust Their Own Data and Analytics Insights" (Fast Company 11/04/2016)
  • "How the University of Alabama Became a National Player" (New York Times 11/03/2016)

  • "Gamification – The Next Big Thing in Service!?" (ServSIG 10/18/2016)
  • "How Did Walmart Get Cleaner Stores and Higher Sales? It Paid Its People More" (New York Times 10/15/2016)
  • "Why Samsung Abandoned Its Galaxy Note 7 Flagship Phone" (New York Times 10/11/2016)

  • "As Amazon Arrives, the Campus Bookstore Is a Books Store No More" (New York Times 09/16/2016)
  • "Department Stores Find Room to Grow in Canada" (New York Times 09/15/2016)
  • "How to Pick the Fastest Line at the Supermarket" (New York Times 09/07/2016)
  • "With Occupancy High, Hotels Seek to Avoid Online Booking Services" (New York Times 09/05/2016)

  • "Will Amazon Kill FedEx?" (Business Week 08/31/2016)
  • "G.E., the 124-Year-Old Software Start-Up" (New York Times 08/27/2016)
  • "Why the Big Three Airlines Are So Much the Same" (The Wall Street Journal 08/10/2016)
  • "Local Online Retailers Turning Back to Brick-And-Mortar in Central Florida" (Orlando Sentinel 08/08/2016)

  • "The Same Healthy Food, But It's Cheaper Across Town" (New York Times 07/27/2016)
  • "7 Steps To LinkedIn Marketing Messaging Success" (PC Magazine 07/27/2016)
  • "Amazon Is Quietly Eliminating List Prices" (New York Times 07/03/2016)

  • "How Intel Makes a Chip" (Business Week 06/09/2016)
  • "Facebook's Formula For Winning At AI" (Fast Company 06/07/2016)

  • "Apple Thinks Different With New San Francisco Store" (c|net 05/19/2016)
  • "Why Microsoft Won't Extend The Windows 10 Free Upgrade Offer" (CIO Magazine 05/05/2016)

  • "The Most Expensive Movies Ever Made" (Forbes 04/27/2016)
  • "In an Age of Privilege, Not Everyone Is in the Same Boat" (New York Times 04/23/2016)
  • "Avoiding the Dreaded Middle Seat May Now Cost You" (New York Times 04/18/2016)
  • "Some Online Bargains May Only Look Like One" (New York Times 04/13/2016)

  • "Golf Performance Is Tied to Placebo Power of Brands" (Centre Daily Times (State College, PA) 03/31/2016)
  • "Hotel Chains and Travel Websites in a Tug of War for Customers" (New York Times 03/27/2016)
  • "17 Predictions About The Future Of Big Data Everyone Should Read" (Forbes 03/15/2016)
  • "It’s Discounted, but Is It a Deal? How List Prices Lost Their Meaning" (New York Times 03/06/2016)
  • "5 Biases Preventing You From Making Good Business Decisions" (Entrepreneur 03/03/2016)

  • "Disney Introduces Demand-Based Pricing at Theme Parks" (New York Times 02/27/2016)
  • "The 6 Biggest Mistakes to Avoid When Building a Brand" (Entrepreneur 02/26/2016)
  • "What Google Learned From Its Quest to Build the Perfect Team" (New York Times 02/25/2016)
  • "Norwegian Air Flies in the Face of the Trans-Atlantic Establishment" (New York Times 02/23/2016)
  • "Delivery Start-Ups Face Road Bumps in Quest to Capture Untapped Market" (New York Times 02/11/2016)

  • "United’s Quest to Be Less Awful" (Business Week 01/14/2016)
  • "Uber’s No-Holds-Barred Expansion Strategy Fizzles in Germany" (New York Times 01/04/2016)

  • "The Most Popular Online Course Teaches You to Learn" (New York Times 12/29/2015)
  • "Universities Race to Nurture Start-Up Founders of the Future" (New York Times 12/28/2015)
  • "Jet.com’s Strategy: Low Prices, Fast Delivery, Happy Workers" (New York Times 12/26/2015)
  • "Starbucks Prospers by Keeping Pace With the Coffee Snobs" (New York Times 12/03/2015)
  • "Barnes & Noble Wants to Become More Than Books" (New York Times 12/03/2015)

  • "Lego’s Success Leads to Competitors and Spinoffs" (New York Times 11/20/2015)

  • "Microsoft’s Mission to Reignite PC Sector May Be Taking Hold" (New York Times 10/09/22/2015)
  • "Amazon Building a Tech Business for the Long Haul" (New York Times 10/09/2015)

  • "The Plot Twist: E-Book Sales Slip, and Print Is Far From Dead" (New York Times 09/22/2015)
  • "Uber Would Like to Buy Your Robotics Department" (New York Times 09/11/2015)
  • "How Stanford Took On the Giants of Economics" (New York Times 09/10/2015)
  • "10 Pricing Strategies That Can Drastically Improve Sales" (Entrepreneur 09/09/2015)

  • "In-Flight Wi-Fi Prices Jump as Demand Surges" (New York Times 08/26/2015)
  • "Inside Amazon: Wrestling Big Ideas in a Bruising Workplace" (New York Times 08/16/2015)
  • "Why Starbucks Prices Went Up as Coffee Beans Got Cheaper" (New York Times 08/16/2015)
  • "Smart Startups Learn How to Create and Manage Hype" (Entrepreneur 08/14/2015)
  • "Stores Suffer From a Shift of Behavior in Buyers" (New York Times 08/14/2015)
  • "Even in the New Alphabet, Google Keeps Its Capital G" (New York Times 08/13/2015)
  • "Want to Shop for a Surprise? Try a Subscription Box" (New York Times 08/12/2015)

  • "In Delta’s Frequent-Flier Magic Trick, Not Just Rabbits Disappear" (New York Times 07/31/2015)
  • "A New Florida Mall Defies Retailing's Headwinds" (New York Times 07/28/2015)

  • "5 Ways to Tell When, and When Not, to Stick to the Plan" (Entrepreneur 06/03/2015)
  • "Move Your Business Forward By Drawing a Perceptual Map" (Entrepreneur 06/03/2015)
  • "The 10 Hardest Interview Questions" (Entrepreneur 06/03/2015)
  • "Facing Elite Bloat, Airlines Move the Goal Posts" (New York Times 06/03/2015)

  • "David Letterman, Prickly Late-Night Innovator, Counts Down to His Exit" (New York Times 05/19/2015)
  • " Singapore’s Postal Service Reinvents Itself for the Digital Age" (New York Times 05/18/2015)
  • "How to Get Customers to Respond to Invoices on Time" (CFO Magazine 05/18/2015)
  • "Water Pricing in Two Thirsty Cities: In One, Guzzlers Pay More, and Use Less" (New York Times 05/06/2015)
  • "Two Retail Veterans Take Aim at Amazon’s E-Commerce Reign" (New York Times 05/06/2015)
  • "U. of Illinois to Offer a Lower-Cost M.B.A., Thanks to MOOCs" (The Chronicle of Higher Education 05/04/2015)

  • "Microsoft Has a Far-Out Vision" (New York Times 04/30/2015)
  • "How 'Elite' Universities Are Using Online Education" (The Chronicle of Higher Education 04/10/2015)
  • "M.B.A. Programs That Get You Where You Want to Go" (New York Times 04/07/2015)

  • "How to Design the Perfect Logo" (Entrepreneur 03/31/2015)
  • "Be Your Guest? How About I Just Pay and Leave?" (New York Times 03/28/2015)
  • "10 Simple Things You Can Do to Be More Secure Online" (PC Magazine 03/23/2015)
  • "Turning To Education For Fun" (New York Times 03/19/2015)
  • "McDonald's Seeks Its Fast Food Soul" (New York Times 03/07/2015)
  • "Apple’s New Job: Selling a Smartwatch to an Uninterested Public" (New York Times 03/02/2015)

  • "The Upside of Waiting in Line" (New York Times 02/22/2015)
  • "8 Business Lessons From a 9-Year-Old Entrepreneur" (Chief Executive 02/13/2015)
  • "Chinese Phone Upstarts Sell With Personality, Not Product" (New York Times 02/09/2015)
  • "How to Raise a University’s Profile: Pricing and Packaging" (New York Times 02/06/2015)
  • "The MOOC Hype Fades, in 3 Charts" (The Chronicle of Higher Education 02/05/2015)

  • "Target Ends Its Unprofitable Gamble in Canada" (New York Times 01/16/2015)
  • "Why Target Failed in Canada" (Fortune 01/15/2015)
  • "10 Tips To Craft a Strong Business Plan" (Entrepreneur 01/15/2015)
  • "4 Tips for Persuading People by Listening to Them" (Entrepreneur 01/15/2015)

  • "With Market Saturated, Starbucks Looks to High End" (New York Times 12/05/2014)
  • "Starbucks Wants to Be Fancy Again" (Business Week 12/04/2014)

  • "Professors of the Year Reveal What Makes Their Classes Stand Out" (The Chronicle of Higher Education 11/20/2014)
  • "5 Tips for Managing Clients' Expectations and Improving Client Satisfaction" (AccountingWEB 11/05/2014)
  • "Stanford Bets Big on Virtual Education" (Business Week 11/05/2014)

  • "Demystifying the MOOC" (New York Times 10/29/2014)
  • "Higher Creativity Through 12,000 Steps" (Business Week 10/28/2014)
  • "Method to the Madness: How Hotels Set Room Rates" (USA Today 10/26/2014)

  • "The $84.50 Reason Apple Wants You to Buy That Big iPhone" (Business Week 09/23/2014)
  • "Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture" (Business Week 09/18/2014)

  • "Business Is a Big Draw for International Students in the U.S." (The Chronicle of Higher Education 08/29/2014)
  • "Extreme Moneyball: The Houston Astros Go All In on Data Analysis" (Business Week 08/28/2014)
  • "How Facebook Redesigns for a Billion Users" (Business Week 08/20/2014)
  • "How To Sell in 60 Seconds" (Entrepreneur 08/16/2014)
  • "Can Universities Use Data to Fix What Ails the Lecture?" (The Chronicle of Higher Education 08/11/2014)
  • "How to Earn Customer Loyalty" (Business Week 08/07/2014)
  • "The Three Unexplained Mysteries of Taxi Tipping Behavior" (Business Week 08/07/2014)
  • "'Free' Offers Can Really Cost You" (USA Today 08/04/2014)

  • "The Most Powerful Ways to Start a Presentation" (Inc. Magazine 07/31/2014)
  • "Who Wants to Go to Business School in the Sticks?" (Business Week 07/30/2014)
  • "That Comcast Customer Service Rep Wasn't Going Rogue" (Business Week 07/18/2014)
  • "University of Utah's New Dorm Mimics Google Headquarters" (Business Week 07/15/2014)
  • "Can Bigger Overhead Bins Ease the Carry-On Bag Blitz?" (Business Week 07/11/2014)
  • "B-Schools Finally Acknowledge: Companies Want MBAs Who Can Code" (Business Week 07/11/2014)
  • "Twilight of the Pizza Barons" (Business Week 07/03/2014)

  • "To Lure Travelers, Trains and Planes Start Competing on Faster Wi-Fi" (Business Week 06/13/2014)
  • "Get It Right: Pricing Strategies That Work" (American Express OPEN Forum 06/03/2014)

  • "Taco Bell's Recipe For New Products" (Business Week 05/29/2014)
  • "The Trouble With IBM" (Business Week 05/22/2014)
  • "Lenovo, the Treasure Hunter of Tech" (Business Week 05/08/2014)
  • "Big Pharma's Favorite Prescription: Higher Prices" (Business Week 05/08/2014)

  • "The Dumb Way We Board Airplanes Remains Impervious To Good Data" (Business Week 04/23/2014)
  • "Airline Customer Service: Still Not as Bad as Cable TV" (Business Week 04/22/2014)
  • "Would Another Runway at Heathrow Lower Airfares?" (Business Week 04/22/2014)
  • "Spirit Airlines Sees All Those Passenger Complaints as Mere Misunderstandings" (Business Week 04/18/2014)
  • "Why Brooklyn Law Cut Its Tuition" (Fortune 04/15/2014)
  • "Why Can't E-Books Disrupt The Lucrative College Textbook Business" (Fast Company 04/08/2014)

  • "NFL Tickets Are Way Too Cheap (Especially in Green Bay)" (Business Week 03/14/2014)
  • "Half of U.S. Business Schools Might Be Gone by 2020" (Business Week 03/14/2014)
  • "Cost and Financial Aid Increasingly Influence Students' Choice of College" (The Chronicle of Higher Education 03/06/2014)
  • "What Massive Online Courses Do Well, and Where They Falter" (Business Week 03/12/2014)

  • "Disney's Magic Kingdom Nears $100 Tickets, and the Crowds Keep Coming" (Business Week 02/25/2014)
  • "A Caribbean Crowded With Ships Means Discounts for Cruise-Goers" (Business Week 02/12/2014)

  • "Academics Are Down on MOOCs. Business Schools Aren't" (Business Week 01/16/2014)
  • "For Indecisive Travelers, an Options Market for Airfares" (Business Week 01/03/2014)

  • "Yandex Searches Past Its Language Barrier" (Fortune 11/13/2013)
  • "Marketing Lessons From a Garage Sale" (Business Week 11/11/2013)
  • "The Hidden Technology That Makes Twitter Huge" (Business Week 11/07/2013)
  • "How Steve Jobs Made the iPad Succeed When All Other Tablets Failed" (Wired 11/02/2013)

  • "What Sports Can Teach About The 'Cautionary Side' of Big Data" (The Chronicle of Higher Education 10/31/2013)

  • "Why Your Startup Can't Find Developers" (Fast Company 09/26/2013)
  • "The Indie Bookstore Resurgence" (Fortune 09/20/2013)
  • "25 Things Influential People Do Better Than Anyone Else" (Forbes 09/18/2013)
  • "That Digital Tablet on the Restaurant Table Will Make You Spend More" (Business Week 09/17/2013)
  • "How Soutwest and Virgin America Win By Putting People Before Profit" (Forbes 09/10/2013)
  • "Why Foreign Retailers Stumble in China" (Business Week 09/06/2013)
  • "Risk Ahoy: Maersk, Daewoo Build the World's Biggest Boat" (Business Week 09/05/2013)

  • "Why Amazon Is on a Warehouse Building Spree" (Business Week 08/29/2013)
  • "HR Departments Invaded By Data Scientists" (CIO Magazine 08/27/2013)

  • "How Publix's People-First Culture Is Winning The Grocer War" (Forbes 07/24/2013)
  • "Apple: Game Over or Room To Grow?" (Fortune 07/15/2013)
  • "Why the McWrap Is So Important To McDonald's" (Business Week 07/03/2013)
  • "Starbucks Aims for the Afternoon With Soda-Fountain Test" (Business Week 07/03/2013)

  • "3 Lessons Learned From a Failed Customer Feedback Software Test" (CIO Magazine 06/10/2013)

  • "The Post Office Returns To The Local Store" (Business Week 05/23/2013)
  • "Inside Google's Secret Lab" (Business Week 05/22/2013)
  • "What Professors Can Learn From 'Hard Core' MOOC Students" (The Chronicle of Higher Education 05/20/2013)

  • "Sizing Up The Data" (CFO Magazine 04/29/2013)
  • "Are the Costs of 'Free' Too High in Online Education?" (Communications of the ACM April/2013)

  • "Walmart Faces The Cost of Cost-Cutting: Empty Shelves" (Business Week 03/28/2013)
  • "50 Greatest Business Rivalries of All Time" (Fortune 03/21/2013)
  • "Twist-Ties vs. Plastic Clips: Tiny Titans Battle for the Bakery Aisle" (Business Week 03/13/2013)
  • "The 1962 CIA Paper That Predicts The Big Deal With Big Data" (Business Week 03/13/2013)

  • "When Your Big Customer Wants to Pay Late" (CFO Magazine 01/28/2013)
  • "The Future According To Google's Larry Page" (Fortune 01/03/2013)

  • "Santa's Lucrative Business Model Delivers The Goods" (Forbes 12/21/2012)
  • "Google's Gmail Outage Is a Sign of Things To Come" (Business Week 12/17/2012)
  • " How The Bar Code Took Over The World (Business Week 12/17/2012)

  • "What Killed Michael Porter's Monitor Group? The One Force That Really Matters" (Forbes 11/20/2012)

  • "Can Apple Win Over China?" (Fortune 10/29/2012)
  • "Facebook: The Making of 1 Billion Users" (Business Week 10/04/2012)

  • "The World's Least-Popular Four-Digit PIN: 8068" (Slate 09/19/2012)

  • "The Dangerous Seduction of the Lifetime Value (LTV) Formula" (Forbes 08/30/2012)
  • "Death To PowerPoint!" (Business Week 08/30/2012)
  • "The Private World of Private Label Food Brands" (FoodProcessing.com 08/03/2012)
  • "Professor Billionaire: The Stanford Academic Who Wrote Google Its First Check" (Forbes 08/01/2012)

  • "5 Essential Qualities For Entrepreneurial Leadership" (Forbes 06/08/2012)

  • "Five Ways To Make Your Company More Innovative" (HBS Working Knowledge 05/23/2012)

  • "The Future Retail Wasteland" (Business Week 04/12/2012)

  • "There's Basically Nothing You Can Say That Isn't Trademarked" (Business Week 03/21/2012)

  • "J. C. Penney's Risky New Pricing Strategy" (Business Week 01/31/2012)
  • "The Three Most Important Questions For Profitable Growth" (Forbes 01/28/2012)

  • "Lego Is For Girls" (Business Week 12/14/2011)

  • "Protect and Attack: Lenovo's New Strategy" (Fast Company 11/22/2011)
  • "Palantir, the War on Terror's Secret Weapon" (Business Week 11/22/2011)
  • "Apple's Supply-Chain Secret? Hoard Lasers" (Business Week 11/03/2011)

  • "How Visa Protects Your Data" (Fast Company 10/19/2011)

  • "Amazon, the Company That Ate the World" (Business Week 09/28/2011)
  • "Data Analytics: Crunching the Future" (Business Week 09/08/2011)

  • "How To Mine Social Media Customer Feedback Intelligently" (ChiefExecutive.net 08/12/2011)

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