Roadmap
Instructor Resources
Six simulations for marketing principles, marketing management, marketing strategy, brand management, new products, channels and category management, marketing research, marketing planning, and services marketing courses and executive education.
Three simulations for introductory and elective operations management, supply chain management, and logistics courses and executive education. Integrative, end-to-end supply chain management of all supply chain trade-offs/interrelationships and demand/supply balancing.
